Brand Tone

Approachable, Reassuring, Trustworthy, Transparent, Aspirational yet Accessible

Brand Values

• •Affordability and Financial Inclusion
• •Customer-Centricity
• •Convenience
• •Quality within Reach

Best Practices

• •Lead with Empathy and Empowerment
• •Highlight Trust Signals Constantly
• •Keep it Simple and Clear
• •Use Social Proof Everywhere
• •Focus on the Emotional Benefit

Social Perception

Positive among target audience, perceived as a lifesaver and a provider of solutions for furnishing homes affordably and with dignity.

Copy Examples

• •Don't wait for the perfect sofa. Get it now! ✨ From just £10 a week, you can transform your living room. We believe in you, which is why we offer 0% interest and no credit checks. Swipe to see our new collection!
• •Your Home, Your Style, Your Terms. Get the sofa you love with easy weekly payments. We handle the finance, you handle the relaxing. 0% interest, always.
• •The 'Verona' Corner Sofa isn't just a place to sit—it's the new heart of your home. Built with a guaranteed hardwood frame and plush, durable fabric, it’s designed for real life. Make it yours today with our simple, worry-free weekly plan.
• •Still thinking about that sofa? Let's make it happen. With our flexible payment options, there's no need to save up. Click here to complete your order and get fast, free delivery.
• •We love hearing from our happy customers! Here’s what Sarah from Manchester said: 'Pay Weekly Sofas was a dream come true. The process was so easy and our new sofa is amazing quality!' Join Sarah and thousands of others today.