Brand Tone

Authentic, Heartfelt, Resilient, Determined, Creative, Innovative, Community-Focused, Direct, Value-Oriented, Urban, and Street-Savvy.

Brand Values

• •Family
• •Legacy & Tribute
• •Resilience
• •Creativity & Artistic Expression
• •Black-Owned Heritage & Empowerment
• •Quality
• •Accessibility/Affordability

Best Practices

• •Balance Heartfelt with Street Edge: While the family story is central, don't shy away from language that resonates with an urban, contemporary audience, especially if the "MOBBTIESPROD" connection is a key part of the brand identity.
• •Emphasize "Certified" Authenticity: Use words like "certified," "authentic," "original," and "in-house design" to build trust and highlight product quality and uniqueness.
• •Highlight the black-owned heritage and the values of unity and artistic innovation.
• •Showcase the brand's tribute to "Big Paypay" as a powerful differentiator in your copy.
• •Promote affordability and accessibility: Focus on the value proposition of providing quality apparel at competitive prices.

Social Perception

A black-owned brand that embodies family unity, resilience, artistic innovation, and offers affordable, quality apparel with a connection to the hip-hop/trap music scene.

Copy Examples

• •"Mobbties Certified: Crafted with love, stitched with resilience. This ain't just apparel; it's a piece of our family's legacy."
• •"From our in-house designs to your doorstep, we're bringing you authentic style that celebrates unity and honors Big Paypay."
• •"Rock the Stitched Certified Hoodie. Designed in-house, built to last, and priced for everyone. Get yours today!"
• •"More than just a brand, it's a movement. Join the Mobbties family and wear your story with pride."
• •"Paypay & Mobbties: Where creativity meets community. Black-owned, family-run, and always authentic."