Brand Tone

Creative, Supportive, Modern, Enthusiastic, and Approachable

Brand Values

• •Customization and Personalization
• •Quality and Durability
• •Innovation
• •Customer Satisfaction
• •Accessibility (Ease of Use)
• •Brand Expression/Impact

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Creative," "Supportive," "Modern," "Enthusiastic," "Approachable"). For each characteristic, list "Do's" (e.g., use vibrant adjectives, offer solutions, highlight technology) and "Don'ts" (e.g., use overly technical jargon without explanation, be dismissive, sound outdated).
• •Focus on "You" (The Customer): Frame benefits and features around the customer's needs, desires, and how the product will enhance their life or business. (e.g., "Your vision, brilliantly illuminated" instead of "We make great neon signs").
• •Be Visually Descriptive and Evocative: Since the product is highly visual, use language that helps customers imagine the sign in their space and the impact it will create. Words like "vibrant," "glowing," "captivating," "statement piece" work well.
• •Maintain a Helpful and Assuring Stance: Especially in FAQs, customer service interactions, and policy pages, use clear, empathetic, and reassuring language that builds trust and shows you're there to support them.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or ad campaigns, the underlying tone and core messages should feel harmonious. Regularly review content across platforms to check for consistency.

Social Perception

Generally positive, seen as a modern decorative and marketing tool, concerns around online purchases are addressed by ExoNeon's policies, presents itself as a dedicated provider of custom LED neon signs with a focus on quality and customer service.

Copy Examples

• •Headline: Your Vision, Brilliantly Illuminated. Create Your Custom ExoNeon Sign Today! Body: Got a logo that deserves to shine? A favorite quote? Or a unique idea that’s all you? Let’s bring it to life in vibrant, energy-efficient LED neon. Our cutting-edge UV printing and handcrafted quality mean your space will speak volumes.
• •Social Media Post: Light up your brand’s personality! ✨ From bold business logos to that perfect a_tmospheric glow for your room, our custom LED neon signs are designed by you, crafted by us. What will your ExoNeon say? #ExoNeon #CustomNeon #LEDsigns #BrandShine #PersonalizedDecor
• •Product Description Snippet: Each ExoNeon sign isn't just a product, it's a handcrafted statement. We use premium, durable materials and the latest LED technology to ensure your design stays bright and impactful for years. Plus, with our easy installation and dedicated support, your journey to a more vibrant space is seamless.
• •Email Subject Line: ✨ Idea to Illumination: Let's Co-Create Your ExoNeon Masterpiece! Email Body Excerpt: At ExoNeon, we believe your space should reflect your unique style. That's why we offer endless customization options, from colors and fonts to bringing your exact logo to life with stunning clarity. Got questions? Our friendly design team is here to help every step of the way!
• •Ad Copy (Short): ExoNeon: Custom LED Signs. Simply You, Brilliantly Lit. Easy Design. 2-Year Warranty. Make Your Statement. Shop Now!