Brand Tone

Knowledgeable & Passionate, Trustworthy & Dependable, Respectful & Traditional, Friendly & Approachable

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Preservation of History
• •Expertise & Support

Best Practices

• •Emphasize Heritage and Authenticity: Always connect products back to historical accuracy, craftsmanship, and the value of preservation. Use descriptive language that evokes a sense of time and quality.
• •Speak with Expert Confidence, but Remain Approachable: Share knowledge clearly and authoritatively. Avoid overly technical jargon where possible, and maintain a friendly, helpful tone, reinforcing the idea of treating customers like friends.
• •Highlight Quality and Durability: Consistently mention the craftsmanship, \"superb workmanship,\" and lasting nature of the products. Use terms that convey solidity and reliability.
• •Focus on Customer Success and Satisfaction: Frame product benefits around how they help customers achieve their restoration or design goals. Reiterate guarantees and the commitment to customer happiness.
• •Maintain a Respectful and Slightly Formal Language: While friendly, the overall tone should reflect the distinguished nature of antiques and quality craftsmanship. Avoid slang or overly casual phrasing. The language on the website, such as \"Things from our past make us remember,\" sets a good example.

Social Perception

Highly Regarded by Niche Customers, Reliable Supplier, Good Customer Service, Trusted for Quality

Copy Examples

• •Headline: Preserve the Story. Restore with Paxton. Body: Every antique has a tale to tell. Our authentic reproduction hardware provides the historically accurate details needed to honor its past and ensure its future. Find the perfect period pieces, crafted with the quality your heirlooms deserve. Tone: Respectful, Passionate, Quality-focused.
• •Headline: The Details Make the Masterpiece. Body: From the subtle gleam of a Chippendale pull to the sturdy elegance of a Victorian caster, the right hardware transforms furniture. At Paxton Hardware, we've curated a collection that embodies superb workmanship and original design, helping you create with confidence. Tone: Knowledgeable, Inspiring, Detail-oriented.
• •Headline: Your Vision, Our Expertise. Authentic Hardware Since 1968. Body: For over 50 years, Paxton Hardware has been the trusted partner for restorers and creators. Have a question about the perfect finish or the right period style? Our experts are here to help you bring your antique restoration or vintage-inspired project to life. Tone: Trustworthy, Experienced, Supportive.
• •Headline: More Than Hardware. It's a Piece of History. Body: We believe antiques connect us to our past. That's why we meticulously source and craft hardware that is authentic, reliable, functional, and quality-made, empowering you to preserve these important pieces for generations to come. Tone: Passionate, Value-driven, Authentic.
• •Headline: Create with Confidence: The Paxton Hardware Advantage. Body: Why choose Paxton? Dependable quality, competitive prices, and expert advice you can rely on. Plus, with our satisfaction guarantee, you can be sure you're investing in hardware that meets your highest standards. Explore our collection today. Tone: Confident, Reassuring, Customer-focused.