Brand Tone

clinical, informative, and reassuring

Brand Values

• •Purity and Simplicity
• •Efficacy and Potency
• •Transparency and Trust
• •Quality and Innovation

Best Practices

• •Prioritize Education over Hype: Always lead with factual information. Focus on the 'how' and 'why' behind the product's effectiveness the purity of the CBD isolate, the function of each of the five ingredients, and the benefits of a chemical-free formula.
• •Maintain a Clinical and Reassuring Vocabulary: Use precise words like 'formulated,' 'potent,' 'isolate,' 'absorption,' and 'efficacious.' Pair these with reassuring words like 'pure,' 'natural,' 'simple,' and 'trust.' Avoid slang, excessive exclamation points, or overly casual language.
• •Emphasize Transparency: Continue to be upfront about the product. Keep the FAQ section updated and consider adding lab results or certificates of analysis (COA) for the CBD isolate to further build trust and underscore the commitment to purity.
• •Showcase the 'Why': Consistently tell the story of the five ingredients. Explain why beeswax, emu oil, and nerolina were specifically chosen. This narrative reinforces the idea of a thoughtfully crafted, intentional product rather than a generic one.
• •Let Simplicity Guide Design and Copy: The brand's strength is its simplicity. This should be reflected everywhere. Use clean layouts, clear typography, and concise copy. Every claim should be direct and supported by the product's core attributes (5 ingredients, 5,000mg CBD, no preservatives).

Social Perception

premium, therapeutic, and reliable brand

Copy Examples

• •Potent, Pure, Patent-Pending Relief. Discover the targeted efficacy of Paxadiol's 5,000mg CBD Formula IX.
• •Experience tranquility. Our Formula IX salve delivers powerful, targeted relief with just five natural ingredients. Formulated for purity and maximum absorption, it’s the clean solution for your discomfort. For topical use only.
• •The Science of Natural Relief: Inside Paxadiol's Formula IX
• •Why settle for less? Paxadiol's Formula IX contains 5,000mg of pure CBD isolate for uncompromising relief. No fillers, no chemicals, just concentrated comfort. See the difference five pure ingredients can make.
• •Your recovery deserves a pure formula. Soothe post-workout aches and pains with Paxadiol's potent 5,000mg CBD salve. With emu oil for deep absorption and nerolina to soften skin, it’s the natural choice for effective relief.