Brand Tone

Caring, Passionate, Reassuring, Trustworthy, Practical, Solution-Oriented, Friendly, and Enthusiastic

Brand Values

• •Quality and Durability
• •Safety
• •Convenience and Functionality
• •Adventure and Exploration
• •Customer Satisfaction
• •Product Quality
• •Effectiveness
• •Value for Money
• •Reliable Service

Best Practices

• •Focus on Benefits, Not Just Features: While listing features like "USB rechargeable" is important
• •Use words like "enjoy," "explore," "safe," "comfortable," "happy."
• •Emphasize Solutions and Peace of Mind: Address common pet owner concerns (safety, cleanliness, convenience) and clearly position products as reliable solutions, offering reassurance.
• •Share the "why" behind the brand, as seen in their "About Us" story, to build connection and trust.
• •Maintain a consistent tone across all copywriting, reflecting caring, trustworthiness, practicality, and enthusiasm.

Social Perception

High-quality, effective, valuable for the money, and providing reliable service. Customers appreciate the brand's commitment to safety, convenience, and functionality, portraying it as a trustworthy provider of pet products.

Copy Examples

• •PawStrides was born out of a passion for dogs and a love for the great outdoors.
• •Happy walks, wagging tails, and endless explorations!
• •Say goodbye to muddy paw prints and hello to a cleaner, happier pet!
• •Our products are made to withstand daily use, no matter the terrain.
• •We prioritise features like LED visibility, reflective elements, and no-pull designs to keep your dog secure.