Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Community-Focused and Caring, Playful and Enthusiastic, Customer-Centric

Brand Values

• •Holistic Pet Health
• •Community Engagement
• •Customer Education and Support
• •Passion for Pets
• •Trust and Transparency
• •Joy and Positivity

Best Practices

• •Embrace 'Pet Speak' Authentically: Use warm, friendly language and pet-related puns where appropriate, but avoid overdoing it to maintain a sense of expertise.
• •Prioritize a Helpful and Knowledgeable Voice: Always aim to educate and assist customers, showcasing expertise in pet nutrition and holistic care.
• •Highlight Community and Care: Regularly share stories about community involvement, customer pets, and the benefits of your products for pet well-being.
• •Maintain Enthusiasm and Passion: Let the genuine love for pets shine through in all communications. Use enthusiastic and positive language, especially on social media, to convey this passion.
• •Develop a Style Guide: Create a simple internal style guide with key brand voice characteristics, preferred terms, and examples of on-brand and off-brand messaging.

Social Perception

Highly Positive, Valued Local Business, Trustworthy Resource, Welcoming Atmosphere, Community Contributor

Copy Examples

• •Headline: Spoil Your Sidekick with Pawsnickety Goodness! Body: From tail-wagging treats to purr-fectly balanced meals, we handpick the best all-natural goodies for your beloved furball. Visit us in-store or shop online for a dose of Pawsnickety love. Call to Action: Shop Now & See Them Smile!
• •Headline: Is Your Pet a Picky Eater? We Get It. Body: At Pawsnickety Pets, our knowledgeable team is here to help. Plus, with our 'Try Before You Buy' samples, you can find their new favorite without the fuss. Call to Action: Get Your Free Samples Today!
• •Headline: More Than Just a Pet Store, We're Your Pet-Loving Partners! Body: Pawsnickety Pets is dedicated to the health and happiness of your furry family. We proudly stock all-natural, human-grade foods and offer expert advice to help your pets thrive. Call to Action: Join Our Pawsome Community!
• •Headline: Adopted a New Best Friend? We've Got a Welcome Gift! Body: Congrats on your new family member! To help you get started, Pawsnickety Pets offers a FREE Pawdoption Care Kit filled with essentials for your new cat or dog. Call to Action: Claim Your Pawdoption Kit!
• •Headline: Pawsitively The Best for Your Pet! Body: Why choose Pawsnickety Pets? Because we believe your furry friends deserve top-quality, natural nutrition and treats that make their tails wag and whiskers twitch! Our friendly team is always ready with a smile and expert advice. Call to Action: Discover the Pawsnickety Difference!