Brand Tone

Caring and Empathetic, Reassuring and Trustworthy, Practical and Solution-Oriented, Friendly and Approachable, Innovative and Modern

Brand Values

• •Pet Well-being: Ensuring pets are happy and healthy, well-fed, hydrated, and comfortable.
• •Owner Convenience: Making pet ownership easier, effortless, and stress-free.
• •Quality and Reliability: Providing products chosen with safety, convenience, and your pet's happiness in mind, with features like dual power modes and secure lids.
• •Innovation: Blending smart technology with thoughtful design to create better pet care solutions.
• •Connection: Helping owners spend less time on chores and more time making memories with their pets. The voice recording feature in the feeder also aims to keep pets feeling loved and connected.

Best Practices

• •Use reassuring language.
• •Make the customer feel like part of a caring community.
• •Be Benefit-Driven, Not Just Feature-Driven: While listing features is important (like "3.5L capacity" or "app control"), always tie them back to the core benefits for the pet and owner (e.g., "3.5L capacity means fewer refills and more convenience for you," "app control for feeding anytime, anywhere, ensuring your pet never misses a meal").
• •Highlight ease of use, effectiveness in portion control, and convenience for pet owners.
• •Emphasize happiness for both pets and owners.

Social Perception

The brand is perceived as reliable, effective, and a great help in managing pets' feeding schedules and well-being.

Copy Examples

• •Enjoy peace of mind, knowing they're cared for, even when you're not there.
• •Spend less time on chores and more quality time making memories with your best friend.
• •Because a healthy pet is a happy pet.
• •It’s a small touch that keeps them feeling connected and loved, ensuring they never feel alone at mealtime.
• •Join us and experience a new level of convenience and connection.