Brand Tone

Caring and Passionate, Trustworthy and Reliable, Helpful and Supportive, Community-Focused (Aspirational)

Brand Values

• •Quality
• •Animal Welfare (Dogs)
• •Customer Satisfaction
• •Functionality and Comfort
• •Safety
• •Personalization

Best Practices

• •Use language that reflects a deep understanding and affection for dogs as cherished family members.
• •Prioritize 'Quality' and 'Care' in Your Vocabulary: Consistently weave in words that reinforce your commitment to high-quality products, the well-being of dogs, comfort, and safety.
• •The 'My - Paws Pack' is a good starting point – integrate it more.
• •Offer tips, advice, and make it clear that the 'team of dog lovers' is there to help.
• •Maintain the existing clear policy pages as a good foundation for trust.

Social Perception

Positive (among direct customers), Trust (as an e-commerce store), though brand recognition might be diluted by a generic name.

Copy Examples

• •Design yours today and let your dog's personality shine!
• •Give them the gift of perfect slumbers.
• •At My Paws, our story started with a deep love for dogs – just like yours.
• •Your dog is more than just a pet, they're a cherished member of your family
• •Our team of dog lovers are always on hand to provide expert advice and support, ensuring you find the perfect items for your furry friend.