Brand Tone

Caring & Empathetic, Trustworthy & Scientific, Positive & Upbeat, Friendly & Approachable, Solution-Oriented

Brand Values

• •Animal Welfare
• •Scientific Efficacy
• •Natural Ingredients & Quality
• •Ease of Use & Convenience
• •Transparency & Trust
• •Innovation

Best Practices

• •Always Prioritize Pet Well-being: Every piece of copy should reflect a genuine care for dogs and a desire to improve their lives. Use empathetic language that resonates with loving pet owners.
• •Balance Science with Simplicity: While highlighting the scientific backing and vet approval is crucial for trust, explain the benefits in clear, easy-to-understand language that avoids overly technical jargon.
• •Maintain a Positive and Hopeful Outlook: Focus on the positive outcomes of using the products – happier, healthier dogs and more enjoyable owner-pet relationships.
• •Be Relatable and Authentic: Share real stories (with permission), use approachable language, and don't be afraid to show the human side of the brand, as seen in their founder-driven content.
• •Emphasize the "Solution" Aspect: Consistently remind the audience how PAWD DRINKS solves a common problem for pet owners – the difficulty and inefficiency of administering traditional supplements – making their lives easier and their pets healthier.

Social Perception

Trusted by Pet Owners, Innovative & High Quality, Caring & Pet-Centric, Effective, Good Customer Service

Copy Examples

• •Headline: Happy Tummies, Wagging Tails. Discover the gentle power of PAWD DRINKS for your best friend. Body: Tired of pill-time struggles? Our vet-approved liquid supplements are packed with natural goodness, easily absorbed, and loved by dogs. Give your pup the daily support they deserve for joints, calmness, and overall wellness. Because a healthy dog is a happy dog.
• •Social Media Post (with a picture of a happy dog): Fueling more adventures, one delicious sip at a time! 🐾💧 PAWD DRINKS makes it easy to support your dog's health from the inside out. Our scientifically formulated blends target common concerns like joint stiffness and anxiety, so you can enjoy more worry-free moments together. What health goals do you have for your pup? #PawdDrinks #HappyDog #DogSupplements #VetApproved #NaturalDogHealth
• •Email Subject: Is Your Dog Getting the Support They Need? (Hint: It's Easier Than You Think!) Body: We know you want the absolute best for your furry family member. That's why we created PAWD DRINKS – a revolutionary way to deliver essential nutrients and support their wellbeing. No more hiding pills or stressing over supplement time. Just pour, and let our delicious, fast-acting liquid formulas do the rest. See the difference PAWD can make! [Link to Shop]
• •Product Description Snippet (for "Calming" drink): Help your dog find their calm, naturally. PAWD DRINKS Calming is scientifically crafted with soothing natural ingredients to ease anxiety during stressful situations like fireworks, travel, or separation. Vet-approved and easy to administer, it’s the gentle support your nervous pup needs to feel secure and content.
• •Ad Copy: Pills a pain? Pour on the goodness with PAWD DRINKS! 🌟 Our tasty liquid supplements are loved by dogs and trusted by vets. Give your furry friend the joint support, calming relief, or wellness boost they need with our fast-absorbing, natural formulas. More happy years together start here. Shop PAWD DRINKS today!