Brand Tone

Sophisticated, artistic, and confident; professional yet approachable, with a clear passion for craftsmanship and design. Descriptive, evocative, and with an undercurrent of rebellion against fast fashion.

Brand Values

• •Sustainability and Fair Trade
• •High-End Craftsmanship
• •Avant-Garde and Experimental Design
• •Authenticity and Self-Expression
• •Customer Satisfaction

Best Practices

• •Lead with "Avant-Craft"
• •Emphasize European Craftsmanship and Sourcing
• •Speak to the Confident Individual
• •Tell the Story of Sustainability
• •Maintain a Sophisticated and Artistic Tone

Social Perception

A niche, high-end designer label for those with discerning taste for avant-garde fashion, committed to ethical and sustainable practices. Perceived as a serious player, offering wearable art that reflects personal style and values.

Copy Examples

• •Introducing our latest collection, where structured silhouettes meet fluid design. Each piece is a testament to our commitment to Avant-Craft, meticulously handcrafted in our Hamburg studio from sustainably sourced materials. Discover the art of dressing with intention. #PavlinaJauss #AvantGardeFashion #SustainableLuxury #MadeInGermany #ArtisanalFashion
• •In a world of fast fashion, choose timeless design and uncompromising quality. At Pavlina Jauss, we believe in fashion that lasts, crafted with respect for people and the planet. Our fair-trade materials and European craftsmanship mean you can look exceptional and feel good about your choices. Explore our collection.
• •More than a jacket, it's a statement. The 'Rebel' is crafted from the finest vegetable-tanned lamb leather, sourced from our trusted Italian suppliers. Featuring our signature asymmetrical zip and a tailored fit that moves with you, this piece embodies the fearless spirit of the Pavlina Jauss woman. Handcrafted to perfection in Hamburg, it's a lifetime investment in style and substance.
• •You appreciate the details, the story behind the stitch. We invite you to step into our world. Join Pavlina Jauss for an exclusive evening at our Hamburg atelier. Discover the inspiration behind the new collection, witness the craftsmanship firsthand, and enjoy a private consultation with the designer herself. RSVP to reserve your place in the narrative.
• •Find the power in softness. Our Japanese silk tunic dress combines ethereal flow with an avant-garde cut. The perfect piece for the woman who is both dreamer and doer. #PavlinaJauss #DarkFashion #AvantGardeStyle #SilkDress #DesignerFashion