Brand Tone

Informative & Educational, Authoritative & Expert, Accessible & Engaging, Cultured & Sophisticated, Forward-looking & Innovative, Passionate

Brand Values

• •Public Service & Accessibility
• •Knowledge Dissemination & Education
• •Urban & Architectural Excellence
• •Dialogue & Debate
• •Innovation & Research
• •Civic Engagement
• •Preservation & Future-Thinking

Best Practices

• •Prioritize clarity and precision. Use clear, concise language, avoiding overly academic jargon where possible, especially for broader public communication. Define key terms if necessary.
• •Maintain an educated but accessible voice. Assume an intelligent audience interested in learning, but ensure content is understandable without prior specialized knowledge. Balance expertise with inclusivity.
• •Emphasize "Why It Matters". Connect architectural and urban projects to their impact on people's lives, the city's functionality, and its future. Explain the relevance and significance.
• •Be Visually Descriptive (when appropriate). Use language that helps the audience imagine the spaces, forms, and urban landscapes being discussed, even if images are also present.
• •Stay Current and Forward-Looking. While acknowledging historical context, focus on the dynamism of Paris, current projects, ongoing debates, and future challenges and innovations. Regularly update content to reflect the evolving nature of the city and the Pavillon's programs.

Social Perception

Highly Respected Resource, Intellectually Stimulating, Essential for Professionals & Students, Culturally Enriching for Tourists & Locals, Dynamic & Relevant, Welcoming & Open

Copy Examples

• •Paris is constantly reinventing itself. Discover the award-winning projects shaping tomorrow's metropolis in our new exhibition, 'Future Urban Visions.' Free entry. #ParisArchitecture #UrbanInnovation #PavillonArsenal
• •Pavillon de l'Arsenal: Understanding Paris, Shaping its Future. Explore exhibitions, talks, and resources on the architecture and urbanism of the French capital. Your journey into the city's evolution starts here.
• •Join leading urbanists this Thursday at 7 PM for a critical discussion on sustainable housing in Grand Paris. How can we build resilient communities? Free event, reserve your spot: [link] #UrbanDebate #SustainableParis @PavillonArsenal
• •Our latest publication, 'Metropolitan Dynamics: Case Studies in Parisian Urban Renewal,' offers in-depth analysis for professionals and researchers. Featuring contributions from leading architects and planners. Available now in our bookshop and online. [link] #UrbanPlanning #ArchitecturalResearch #Paris
• •More than a museum. The Pavillon de l'Arsenal is Paris's living room for urban ideas—a space to explore, learn, and discuss the city that is, and the city that will be. Delve into the heart of Parisian architecture. Free for all. Visit us at 21 Boulevard Morland (or explore our online resources during our 2025 renovation).