Brand Tone

Sentimental and Heartfelt, Personal and Connective, Celebratory and Joyful, Appreciative and Warm, Aspirational and Unique

Brand Values

• •Personalization: Offering unique products tailored to individual memories and relationships.
• •Emotional Connection: Helping customers capture and commemorate meaningful moments.
• •Quality: Providing beautiful, custom-made products that you and your loved ones will cherish for years to come.
• •Thoughtful Gifting: Positioning their products as meaningful presents for any occasion.
• •Customer Cherishment: Aiming for products that will be valued and treasured.

Best Practices

• •Focus on Emotion: Always tap into the feelings associated with special moments – love, joy, connection, nostalgia. Use words that evoke these emotions.
• •Emphasize "Unique" and "Personal": Consistently highlight the custom nature of the products and how they reflect an individual's story or relationship.
• •Tell a Story (or encourage customers to): Frame products not just as items, but as ways to capture and share personal narratives. Use storytelling language in descriptions and posts.
• •Use Warm and Inclusive Language: Address the audience in a friendly, approachable, and heartfelt manner. Use words like "cherish," "celebrate," "beloved," "special."
• •Maintain Visual and Textual Harmony: Ensure the copywriting tone aligns with the visual aesthetic (clean, modern, often featuring the products in emotive or gift-like contexts). The words should enhance the feelings the images convey.

Social Perception

Customers generally appreciate the uniqueness and thoughtfulness of personalized gifts, the emotional impact such gifts can have on the recipient, the quality and accuracy of custom-made items and the ability to commemorate specific, significant dates and locations.

Copy Examples

• •For a Custom Star Map (Anniversary): "Remember the night your stars aligned? ✨ Capture that once-in-a-lifetime moment with a beautiful custom star map. The perfect way to say 'I love you, then, now, and forever.' Create yours and relive the magic."
• •For a Custom City Map (New Home/Moving): "New adventures, new memories, new home. 🏡 Mark this special chapter with a custom city map, a beautiful reminder of where your story unfolds. Personalize your new beginning today!"
• •General Gifting (Birthday/Special Occasion): "Some gifts are opened and forgotten. Others tell a story. 💖 Give a gift that shines as bright as their special day – a personalized map or unique piece of jewelry from Paumi. Crafted with love, for moments that matter."
• •For Jewelry (e.g., Initial Bracelet): "Wear your story, close to your heart. Our delicate initial bracelets are more than just an accessory; they're a whisper of connection, a reminder of someone special. Find your letter, tell your tale."
• •Social Media Post (Engagement focused): "What's the one date that changed your life forever? 👇 Share your unforgettable moment below! At Paumi, we believe every special second deserves to be celebrated and remembered. Let us help you turn those memories into timeless treasures. #MyPaumiStory #CherishedMoments"