Brand Tone

Professional, Passionate, Trustworthy, Personal, Elegant

Brand Values

• •Craftsmanship
• •Quality
• •Personalization & Bespoke Design
• •Customer Satisfaction & Service
• •Trust and Integrity
• •Passion
• •Tradition and Experience
• •Ethical Sourcing

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., Professional, Passionate, Trustworthy, Personal, Elegant), including approved vocabulary, phrases to avoid, and examples of on-brand copy. Share this with anyone creating content.
• •Prioritize Storytelling: Focus on the narratives behind the jewellery – the inspiration, the craftsmanship, the materials, and the moments they represent for clients. This naturally lends itself to a passionate and personal tone.
• •Emphasize Expertise and Trust: Consistently highlight the team's experience, skills, and commitment to quality. Use clear, confident language when describing services and craftsmanship to build trust. Back up claims with specific details or testimonials where appropriate.
• •Maintain a Client-Centric Approach: Address the client directly (using 'you' and 'your'). Focus on their needs, desires, and how your services can fulfill them. Ensure the language is welcoming, approachable, and empathetic, reflecting the friendly service customers praise.
• •Ensure Visual and Textual Cohesion: The elegant and sophisticated tone should be reflected not only in the words used but also in the quality of website design, photography, and social media visuals. All elements should work together to present a unified brand image.

Social Perception

Paul Taylor Jewellers is highly regarded by its clients and the public as skilled craftspeople, providing excellent customer service and trustworthy, reliable advice. They are perceived as creators of sentimental value.

Copy Examples

• •Your love story is unique. Your ring should be too. At Paul Taylor Jewellers, we combine decades of expertise with your personal vision to craft an engagement ring that’s as timeless and individual as your bond. Let our passion for detail and dedication to quality bring your dream to life.
• •Unlock the stories held within your heirlooms. Our master jewellers artfully transform cherished pieces into contemporary designs you’ll adore for years to come. Trust Paul Taylor Jewellers to honour the past while creating a beautiful future for your most precious jewellery.
• •Precision, passion, and generations of skill. Watch as our artisans meticulously handcraft a future heirloom. At Paul Taylor Jewellers, every detail matters in creating jewellery that’s not just worn, but treasured. #HandcraftedLuxury #BespokeJewellery #NZMade
• •Experience the Paul Taylor Jewellers difference. For over 50 years, we’ve been Auckland’s trusted destination for exquisite custom jewellery, expert repairs, and personal service that shines as brightly as our diamonds. Your vision, our craftsmanship – a perfect union.
• •At Paul Taylor Jewellers, we believe jewellery is more than adornment; it’s a deeply personal expression, a keeper of memories, and a testament to enduring craftsmanship. Our friendly team of experts is dedicated to guiding you with integrity and passion, ensuring every piece we create or restore becomes a cherished part of your story.