Brand Tone

Enthusiastic & Passionate, Community-Oriented, Knowledgeable & Collector-Focused, Approachable & Friendly, Nostalgic

Brand Values

• •Love of Music
• •Tangible Music Experience
• •Community
• •Discovery
• •Preservation
• •Customer Service

Best Practices

• •Speak the Language of Music Lovers: Use terminology and references that resonate with record collectors and music enthusiasts (e.g., "wax," "deep cuts," "crate digging," "pressing").
• •Emphasize Passion & Enthusiasm: Let your genuine love for music shine through in your wording. Use evocative language that conveys excitement and appreciation for the artists and albums you feature.
• •Foster a Sense of Community: Encourage interaction by asking questions, inviting comments, and sharing customer experiences. Position the brand as a hub for like-minded individuals.
• •Be Authentic and Approachable: While showcasing expertise, maintain a friendly and welcoming tone. Avoid jargon that might alienate newer collectors. Be responsive and engaging in communications.
• •Highlight the Tangible Experience: Consistently remind customers of the unique value of physical media – the artwork, the liner notes, the ritual of playing a record – to reinforce the core offering.

Social Perception

Positive for Online Sales & Communication (PaulRoseProducts/Discogs), Haven for Music Lovers (Physical Store), Mixed/Negative (Specific Incidents/Pricing)

Copy Examples

• •Fresh wax just landed! 🎶 From psychedelic deep cuts to soulful grooves, we've got your next obsession waiting. Swing by the store or tap the link in bio to explore the stacks. What hidden gem are you hunting for this week? #PaulRoseRecords #NewMusicFriday #VinylCommunity
• •The countdown is ON! 🔥 Record Store Day is just around the corner, and we're gearing up to bring you some incredible exclusives. Get ready to join the queue and celebrate the art of music with your fellow vinyl heads! What RSD releases are on your must-have list? #RSD2025 #PaulRoseBoutique #VinylLove
• •Is your favorite record sounding a little worse for wear? 😢 Don't let scratches silence the music! Our in-store restoration and cleaning service can bring your cherished vinyl back to life. Spin by and let our experts work their magic! #VinylCare #RecordRestoration #PaulRoseSound
• •Flashback Friday! What's the one album that instantly transports you back in time? Share your ultimate throwback record in the comments – we love hearing the stories behind your favorite LPs! 🕰️ #MusicMemories #ThrowbackTunes #PaulRoseCommunity
• •Dive into the timeless genius of [Artist Name]. From their groundbreaking [Album Name] to their influential B-sides, every spin is a journey. We've just restocked some classics – perfect for new fans and seasoned collectors alike. Discover (or rediscover) a legend today! #ClassicAlbum #VinylCollection #PaulRosePicks