Brand Tone

Approachable, Passionate, and Service-Oriented

Brand Values

• •Passion for the Equestrian World
• •Quality
• •Personal Connection & Community
• •Customer-Centric Service

Best Practices

• •Lead with Passion: Always anchor the copy in a genuine love for horses. Frame products not just by their features, but by how they enhance the bond and experience between horse and rider.
• •Maintain a Personal Voice: Use "I" and "we" to maintain the personal touch established by the founder, Aurelie. This makes the brand feel like a person customers can trust, not a faceless company.
• •Balance Promotion and Community: For every 3-4 promotional posts, share one that is purely about the equestrian lifestyle, a customer story, or a behind-the-scenes look at the shop. This reinforces the community value.
• •Emphasize Service and Helpfulness: In every piece of copy, include a call to action that invites conversation. Phrases like "Need help with sizing?", "Message us with any questions," or "We're here to help you choose" reinforce the service-oriented value.
• •Keep it Positive and Encouraging: The tone should always be uplifting. Celebrate the joys of riding, the beauty of the animals, and the achievements of fellow equestrians. This aligns with the passionate and approachable nature of the brand.

Social Perception

The public perception of Paulissen Paardensport is that of a passion-driven, entrepreneurial venture transitioning successfully from an online startup to a physical retailer. Local news outlets portray the brand in a positive light, highlighting the founder's youth and entrepreneurial spirit. The brand is seen as a welcome addition to the local community of Berlaar, filling a niche for equestrian enthusiasts. On social media, engagement appears positive. Comments on platforms like TikTok and Instagram show an appreciative customer base, and the brand actively engages with them. There are no widespread negative reviews or forum discussions, suggesting a generally satisfied clientele. The perception is that of a friendly, specialized shop rather than an impersonal, large-scale corporation.

Copy Examples

• •That feeling of a fresh, new look for your best friend! Our latest delivery from HV Polo has just arrived, featuring these stunning halters in navy, brown, and black. Built for comfort and style, because they deserve the best. Stop by the shop or tap the link in our bio to browse the collection! #PaulissenPaardensport #EquestrianStyle #HVpolo #NewArrivals #HappyHorse
• •Gear Up for Less! Our Seasonal Sale is ON. Find top-quality essentials for you and your horse at prices you'll love. Passionately selected, personally recommended. Shop now while supplies last!
• •Comfort Style Ready for any ride . Find your perfect pair of breeches at Paulissen Paardensport. We're here to help you find the right fit! #RidingBreeches #EquestrianLife #HorseRiding #ShopLocal #Paardensport
• •Hi [Customer Name], From one horse lover to another, we know that this is more than just a sport here it's a lifestyle. That's why we're more than just a store; we're a community. Join us for our upcoming Open Weekend for exclusive deals, a chat with fellow riders, and a chance to see what's new. We can't wait to see you! - Aurelie & The Team
• •Tired of endless online searches? Get personal advice and find quality equestrian gear right here in Berlaar. Founded by a rider, for riders. We're Paulissen Paardensport, and we re passionate about helping you find the perfect products. Come say hello at Markt 44! #Berlaar #Ruitershop #Paardenliefhebber #SupportLocal