Tono de Marca

artisanal, serene, and personal

Valores de Marca

• •Artisanal Craftsmanship
• •Natural Inspiration
• •Simplicity and Authenticity
• •Personal Connection

Mejores Prácticas

• •Use Sensory and Evocative Language: Consistently use words related to nature, texture, and place (e.g., earthen, sun-baked, rustic, serene, Mediterranean, Provence) to reinforce the brand's core inspiration.
• •Maintain a Personal, First-Person Voice: Write from the perspective of the artist (I, my studio) to maintain the personal and authentic connection with the customer. This differentiates the brand from larger, impersonal retailers.
• •Emphasize Handmade and Unique: In product descriptions and general copy, always highlight the artisanal nature of the work. Phrases like shaped by hand, one-of-a-kind, and perfectly imperfect celebrate the value of craftsmanship.
• •Keep it Simple and Direct: Avoid overly complex sentences or marketing buzzwords. The tone is serene and confident, and the copy should reflect that through clear, concise, and elegant language. The product should be the hero.
• •Align Visuals and Text: Ensure that all brand photography and website design elements align with the copy's tone. Rustic, naturally lit photos of the ceramics in simple settings will reinforce the message of authenticity and natural beauty conveyed in the text.

Percepción Social

The brand is perceived as a high-quality, niche, and authentic artisan brand that appeals to customers seeking unique, handmade decorative items and tableware. Its reputation is built through direct product experience due to a limited online footprint.

Ejemplos de Copy

• •Inspired by the Sun-Drenched Earth of Provence. Discover Handcrafted Ceramics for a Timeless Home.
• •Shaped by hand and inspired by the gentle waves of the Mediterranean. Each vase is a unique vessel, ready to bring a touch of serene, natural beauty to your space. Perfect for single stems or as a standalone sculptural piece.
• •From my studio in the heart of Provence, I shape clay into timeless objects. Every piece carries the warmth of the Mediterranean sun and the spirit of artisanal tradition. Welcome to my world. – Pauline Perrin
• •Just In: The new collection has arrived. Rustic tableware and decorative pieces that capture the tranquil spirit of a Mediterranean morning. Explore the collection and find your unique piece of Provence.
• •Searching for something truly one-of-a-kind? Collaborate on a custom ceramic piece that tells your story. Contact me to bring your vision to life.