Brand Tone

Personal, stylish, and accessible, characterized by a direct, informal communication style, use of emojis, and a bilingual approach (Dutch and Polish) to create an approachable, inclusive, and boutique-like feel.

Brand Values

• •Niche Community Focus: Catering to a specific dual community: Dutch speakers and the Polish diaspora in the Netherlands.
• •Personal Craftsmanship and Curation: Implies a carefully selected or handcrafted collection and a passion for jewelry.
• •Affordable Style: Providing trendy, stylish accessories accessible to a broad audience.
• •Direct Customer Connection: Reliance on social media and personal communication for a transparent relationship.

Best Practices

• •Maintain the Dual-Language Approach: Always provide key information in both Dutch and Polish, leveraging this unique strength.
• •Use a Personal and Friendly Tone: Employ "I" and "you" pronouns, and incorporate emojis to maintain a warm, approachable, and personal boutique feel.
• •Focus on the Feeling, Not Just the Feature: Craft copy that evokes emotion or describes scenarios rather than merely listing product attributes.
• •Be the Face of Your Brand: Continue modeling the jewelry personally to build authenticity and trust, reflecting this personal endorsement in the copy.
• •Encourage Interaction with Questions: Conclude social media posts with questions to boost engagement and involve the community.

Social Perception

Perceived through its own channels as having an engaged and supportive follower base, largely due to its niche appeal through bilingual communication (Polish and Dutch). The personal approach of the owner fosters trust, portraying it as a small, authentic business.

Copy Examples

• •✨ New in! ✨ Meet the ‘Celeste’ necklace. Delicate, dreamy, and designed to make you shine. Perfect for those long summer evenings. Tap to shop! | Nowość! Poznaj naszyjnik ‘Celeste’. Delikatny, zjawiskowy i stworzony, byś lśniła. Idealny na długie, letnie wieczory. Wejdź do sklepu! #PaulinaShop #Sieraden #Biżuteria #NieuweCollectie
• •Biżuteria, która opowiada Twoją historię. (Jewelry that tells your story.) Szukasz wyjątkowej biżuterii w Holandii? W Paulina Shop znajdziesz ręcznie wyselekcjonowane naszyjniki, bransoletki i pierścionki, które dodadzą blasku każdej stylizacji. Darmowa dostawa od €75! Call to Action: Kup Teraz
• •Psst... Your new favorite jewelry is here 👀 | Twoja nowa ulubiona biżuteria już jest
• •I'm back & the sun is still shining! ☀️ Get 15% off our Summer Collection to celebrate. Limited time only! | Wróciłam i słońce wciąż świeci! Z tej okazji 15% zniżki na naszą letnią kolekcję. Oferta limitowana!
• •The final touch that makes all the difference ✨ Which one would you choose? #GRWM #Sieraden #OOTD #PaulinaShopNL #VoorJou #DlaCiebie