Brand Tone

Playful, Creative, and Design-led

Brand Values

• •Design Excellence & Originality
• •Creativity & Collaboration
• •Quality Craftsmanship
• •Community Engagement
• •Sustainability & Environmental Consciousness
• •Accessibility

Best Practices

• •Embrace Playful Language: Use lively verbs, unexpected adjectives, and a generally upbeat tone. Don't be afraid to inject a bit of wit or charm. Think joyful, vibrant, quirky, bold rather than just functional or elegant.
• •Highlight Design & Artistic Elements: Consistently refer to the unique design aspects, the in-house typography, collaborations with artists, and the inspiration behind collections. Use descriptive language that appeals to a visually oriented and creative audience.
• •Be Authentically Scottish (Subtly): Mention the Glasgow roots and the brand's connection to the local creative community where appropriate, but avoid clichés. It adds to the brand's unique story and authenticity.
• •Maintain Transparency and Honesty: Reflect the brand's values of transparency in copy by being clear about materials, production (especially local aspects), and collaborations. This builds trust with customers who appreciate honesty.
• •Stay Visually Consistent with Copy: Ensure the tone of the copy aligns with the visual branding (colors, imagery, font choices on the website and social media). If the visuals are playful and colorful, the copy should echo that energy.

Social Perception

Design-Lover's Brand, Unique & Distinctive, Scottish Heritage with a Modern Twist, Playful yet Serious, Good Value, Evolving Brand

Copy Examples

• •Headline: Don't Just Tell Time. Express It. Body: Your wrist is a canvas. Paulin watches are your palette. Discover vibrant, design-led timepieces crafted in Glasgow with a playful spirit and a love for typography. Timekeeping, creatively reimagined.
• •Headline: Color Outside the Lines (and on Your Wrist). Body: Tired of the same old tick-tock? So are we. Paulin brings a burst of contemporary design and joyful color to your everyday. Crafted with passion, designed for expression. Find your shade of bold.
• •Headline: Seriously Fun. Seriously Designed. Body: At Paulin, we believe exceptional design and a touch of playfulness go hand-in-hand. Explore our collection of meticulously crafted watches, where innovative typography meets artistic collaboration. It's time to wear your personality.
• •Headline: More Than a Watch. It's a Conversation Starter. Body: From the unique letterforms on the dial to the carefully chosen colorways, a Paulin watch is designed to be noticed. Discover Scottish design ingenuity that’s as bold and individual as you are. What will your Paulin say about you?
• •Headline: Typography You Can Wear. Body: We're design nerds, especially when it comes to fonts. Each Paulin watch features custom-designed typography, bringing a unique artistic dimension to timekeeping. It's not just telling time; it's appreciating the art of every second.