Brand Tone

Traditional & Heritage-Rich, Quality-Conscious & Passionate, Authentic & Trustworthy, Community-Oriented & Welcoming, Informative & Expert

Brand Values

• •Quality & Excellence
• •Heritage & Tradition
• •Ethical Sourcing & Sustainability
• •Customer Focus & Community
• •Innovation & Adaptability

Best Practices

• •Embrace Storytelling: Weave the brand's rich history and family origins into product descriptions, social media, and "About Us" content.
• •Talk about "meticulous perfection," "artful craft," and "scientific precision."
• •Emphasize Ethical and Sustainable Practices: Consistently mention commitments to Fair Trade, environmental responsibility, and community support, as these are key differentiators and align with brand values.
• •Be Informative and Educational: Share knowledge about coffee origins, flavor profiles, and brewing methods to position the brand as an expert and enhance the customer's appreciation for the product.
• •Maintain a consistent tone across all channels, reinforcing the brand's heritage, quality, and community focus.

Social Perception

Respected, long-standing local institution in Central New York with a commitment to the community and sustainable practices. Recognized for their history and contribution to the local coffee culture.

Copy Examples

• •For over 100 years, we've been your local roaster, dedicated to quality and community.
• •Let our family guide yours to a better coffee experience.
• •Experience the rich history in every cup with our Classic Blend, crafted with a century of passion.
• •Sustainably sourced and expertly roasted, our coffee reflects our commitment to quality and ethical practices.
• •Discover the art of coffee with our detailed tasting notes and brewing tips, guiding you to the perfect cup.