Brand Tone

Elegant & Sophisticated, Artistic & Craft-Oriented, Appreciative & Passionate, Timeless & Traditional, Personal & Heartfelt

Brand Values

• •Quality
• •Craftsmanship
• •Unique Design
• •Artistry
• •Heritage & Experience
• •Made in the USA
• •Bringing Joy
• •Attention to Detail

Best Practices

• •Emphasize Craftsmanship and Quality: Always weave in language that highlights the artisanal nature of the products—terms like hand-carved dies, meticulous embossing, foil stamping, premium papers, artisanal, crafted.
• •Use Elegant and Evocative Language: Choose words that convey sophistication, beauty, and artistry. Think shimmering, intricate, tactile, grace, timeless, exquisite.
• •Tell the Story of Origin and Process: Remind the audience that the cards are made with passion in their San Francisco Bay Area studio, often detailing the care that goes into each one. This reinforces the Made in the USA value and the dedication behind the brand.
• •Focus on the Emotional Connection: Connect the beauty of the cards to the feelings they help convey—joy, love, appreciation, sympathy. Highlight the card as a vehicle for heartfelt communication.
• •Maintain Visual and Textual Harmony: Ensure that the copy on social media, the website, and any marketing materials aligns with the elegant and artistic visual presentation of the cards themselves. The words should feel as luxurious and considered as the designs.

Social Perception

Luxury Stationery, Exceptional Quality & Beauty, Artistic Keepsakes, A Respected, Established Brand, A Symbol of Thoughtfulness

Copy Examples

• •Product Description (Website): Experience the timeless elegance of our [Card Name] card. Each intricate detail is brought to life through meticulous foil stamping and deep embossing, a testament to over 35 years of artisanal passion. Crafted in our San Francisco Bay Area studio with hand-carved brass dies and the finest European papers, this isn't just a card—it's a keepsake, designed to convey your heartfelt sentiments with unparalleled grace.
• •Instagram Caption: A whisper of gold, a touch of texture. ✨ Our new [Collection Name] collection captures the delicate dance of light on foil, each design carefully embossed to create a miniature work of art. Send more than a message; send a moment of beauty. #PaulaSkeneDesigns #EmbossedCards #LuxuryStationery #MadeInSF #ArtOfCorrespondence
• •Facebook Post (Holiday Theme): The magic of the season, captured in shimmering foil. Our handcrafted holiday cards are created one at a time, ensuring each one is a perfect expression of warmth and joy. From our studio to your loved ones, share the tradition of exquisite correspondence. Discover the collection via the link in our bio. #HolidayCards #FineStationery #PaulaSkene #Craftsmanship #SpreadJoy
• •Email Newsletter Snippet (New Arrival): Introducing [Card Name/Collection Name] – where artistry meets emotion. Paula Skene Designs continues its tradition of excellence with these new additions, featuring [mention a key design element or inspiration]. Each card is a tactile delight, promising to make your personal messages truly unforgettable. Explore the new designs and let beauty speak for you.
• •About Us Page Excerpt: Since 1980, Paula Skene Designs has been dedicated to the art of fine stationery. Our founder, Paula, believes that a beautifully crafted card can transform a simple greeting into a cherished memory. In our Bay Area studio, we don't rush the creative process; we focus on fewer cards of exceptional design, using hand-carved dies and time-honored techniques to bring a little sunshine to your day, one exquisite card at a time.