Tono de Marca

Sophisticated, Artistic, Bold, Confident, Playful, Whimsical, Heritage-Proud, Authentic, Empowering, Feminine

Valores de Marca

• •Craftsmanship & Quality
• •Colombian Heritage
• •Artistic Expression & Originality
• •Connection & Wholeness
• •Sustainability & Social Responsibility
• •Audacity & Joy

Mejores Prácticas

• •Emphasize Colombian heritage and artistry in the narrative.
• •Balance sophistication with playfulness in the copy.
• •Highlight the handcrafted nature of the pieces and the skill of the artisans.
• •Reinforce the ethical sourcing of materials and conscious business practices.
• •Tell the story behind the product and the values it embodies.

Percepción Social

High-End, Luxurious, Artistic, Unique, Culturally Rich, Authentic, Socially Responsible

Ejemplos de Copy

• •"Sculptures you can wear, inspired by Colombian heritage and designed to elevate your spirit."
• •"Statement pieces handcrafted with passion and ethically sourced materials, for the woman who wants to feel sexy and make a statement."
• •"Discover the artistry of Paula Mendoza, where ancient craftsmanship meets contemporary design in every exquisite piece."
• •"From our workshop in Bogotá, we bring you bold, playful jewelry that celebrates the vibrant culture and skilled artisans of Colombia."
• •"More than just jewelry, it's a connection to wholeness, femininity, and the empowering spirit of the PM Woman."