Brand Tone

Convenient & Fun, Approachable & Friendly, Quality-Conscious

Brand Values

• •Convenience
• •Quality
• •Enjoyment & Social Connection
• •Accessibility

Best Practices

• •Focus on "Why": Always tie back to the core reason Picnic Brunch exists – to make enjoying brunch cocktails easy, convenient, and fun, allowing people to "Brunch Anywhere."
• •Use Relatable Language: Keep the tone conversational, friendly, and avoid overly technical jargon. Think about how you'd recommend a great, easy product to a friend.
• •Highlight Convenience & Quality: Consistently mention the ready-to-drink nature of the products and the quality ingredients (real juice, natural flavors, gluten-free, vegan).
• •Evoke Occasions: Paint a picture of where and when consumers can enjoy Picnic Brunch – picnics, gatherings, relaxing moments, celebrations.
• •Maintain a Positive and Upbeat Vibe: The language should be enthusiastic and celebratory, reflecting the enjoyable nature of brunch and social gatherings.

Social Perception

Positive Customer Reviews, Growing Brand, Innovative Concept, Engaged Founders

Copy Examples

• •Stop prepping, start sipping! Picnic Brunch brings your favorite brunch cocktails to you, ready to enjoy anytime, anywhere. #BrunchAnywhere
• •Real fruit juice, premium wine, and zero fuss. That's the Picnic Brunch promise. Grab a can (or a few!) and make any moment a celebration. #ReadyToBrunch
• •Weekend plans? Sorted. Picnic Brunch Mimosas, Bellinis, and Bloody Marys are your perfect companions for picnics, beach days, or just because. Cheers to easy enjoyment! #CannedCocktails #WeekendVibes
• •Tired of playing bartender at your own brunch? We get it. Picnic Brunch offers delicious, perfectly mixed cocktails so you can actually enjoy the party. #BrunchMadeEasy #GlutenFree
• •From park hangs to poolside lounging, Picnic Brunch is the award-winning taste that travels with you. Discover your new favorite canned cocktail today! #PicnicPerfection #VeganFriendly