Brand Tone

Authentic & Traditional, Friendly & Inviting, Passionate & Proud, Appetizing & Flavor-Focused, Community-Oriented

Brand Values

• •Authenticity
• •Quality
• •Tradition & Culture
• •Customer Satisfaction
• •Accessibility
• •Family

Best Practices

• •Always Emphasize Authenticity and Tradition: Use words like 'authentic,' 'traditional,' 'heritage,' 'homemade,' and 'family recipe' to reinforce the core of the brand. Refer to the 'celebration of culture.'
• •Maintain a Warm and Friendly Voice: Address customers directly and use inviting language. Phrases like 'Welcome to Patty's Tamales,' 'crafted with love,' and 'join us for a taste of tradition' help create a personal connection.
• •Focus on Flavor and Quality Ingredients: Use descriptive and appetizing adjectives when talking about the food (e.g., 'mouthwatering,' 'flavorful,' 'succulent,' 'zesty,' 'tender'). Highlight key quality points like 'no lard.'
• •Show, Don't Just Tell, the 'Love' and 'Care': Instead of just saying tamales are made with care, describe the handcrafted process or the careful selection of ingredients, connecting it to the 'home-cooked quality.'
• •Engage with the Community and Share Positive Feedback: Regularly feature customer testimonials or reviews (with permission) to build social proof and reinforce the positive perception of the brand. Actively respond to comments and messages on social media in a friendly manner.

Social Perception

Highly Positive, 'Best in Vegas', Authentic Experience, Good Value, Go-To Spot, Focus on Food

Copy Examples

• •Headline: Taste the Tradition: Patty's Handcrafted Tamales, Made with Love. Body: Each bite of our authentic Mexican tamales is a journey. Made fresh daily using cherished family recipes and the finest ingredients – no lard, all flavor! Order yours today and bring home a taste of true Mexican heritage. #PattysTamales #AuthenticMexican #TamaleLove
• •Headline: Your Cravings, Answered! Patty's Tamales Delivers Nationwide. Body: From our kitchen in Las Vegas to your doorstep! Get your fix of our famous spicy green chicken, savory pork, or cheesy rajas tamales no matter where you are. Experience the comforting flavors of real Mexican home cooking. Link in bio to order! #TamalesDelivered #MexicanFood #HandmadeGoodness
• •Headline: More Than Just Tamales, It's a Celebration of Culture. Body: At Patty's Tamales, we pour our heart into every tamal, sharing the rich culinary traditions of Mexico with you. Perfect for family gatherings or a delicious meal any day of the week. What's your favorite flavor? #MexicanTradition #CulturalFlavors #PattysFamousTamales
• •Headline: Real Ingredients, Unforgettable Flavor. That's the Patty's Promise. Body: We believe in authentic taste, which is why we craft our tamales with carefully selected ingredients, just like abuela used to make (but without the lard!). Taste the difference quality makes. Visit us or order online! #FreshIngredients #NoLardTamales #SimplyDelicious
• •Headline: Hear it From Our Familia! 'Best Tamales in Vegas!' Body: Our customers say it best! We're so grateful for the love and support. From our classic Cheese with Peppers to our zesty Shrimp Tamales, we're here to serve you authentic, mouthwatering flavor. Come by and see what everyone's raving about! #CustomerLove #LasVegasEats #TopTamales