Brand Tone

informative, trustworthy, and caring. Aspirational yet grounded

Brand Values

• •Natural & Pure Ingredients
• •Holistic Health
• •Transparency & Integrity
• •Customer-Centricity & Empowerment
• •Quality & Efficacy

Best Practices

• •Prioritize Clarity and Simplicity: Avoid jargon and overly technical language. Explain the benefits of ingredients and products in a way that is easy to understand, reflecting the brand's value of making health uncomplicated.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the wellness challenges people face and position the brand as a helpful guide. Use encouraging and positive language that empowers customers on their health journey.
• •Emphasize Natural Purity and Transparency: Consistently highlight the clean, natural, and non-GMO aspects of the ingredients and the absence of fillers or artificial additives. Be open about sourcing and testing where appropriate to build trust.
• •Focus on Holistic Benefits: Connect product benefits to overall well-being rather than just isolated symptoms. Reinforce the idea that "health and wellness begin from within."
• •Be Authentic and Grounded: While aspirational, the tone should remain realistic and avoid making exaggerated claims. Root product benefits in the quality of ingredients and scientific backing, aligning with the brand's commitment to "no fluff or frills."

Social Perception

Customers generally perceive Pattern Wellness as a reliable and high-quality brand in the natural supplements space. They are appreciated for their commitment to clean, vegan, and non-GMO ingredients, which resonates with health-conscious consumers.

Copy Examples

• •Headline: Find Your Inner Balance, Naturally. Body: Life throws a lot your way. Support your body's resilience with Pattern Wellness. Our pure, plant-powered supplements are crafted with extensively researched ingredients to help you manage stress, enhance sleep, and unlock your natural vitality. No fillers, just pure wellness.
• •Headline: Wellness Shouldn't Be Complicated. Body: At Pattern Wellness, we believe in simple, effective solutions for your health. Our holistic supplements are mindfully sourced and free from GMOs, gluten, and artificial anything. Start your journey to a healthier you, one easy step at a time.
• •Headline: Trust What You Take. Body: Your health is too important for mystery ingredients. Pattern Wellness is committed to transparency, using only clean, scientifically-backed botanicals and nutrients in our supplements. Feel the difference that pure, potent formulas make.
• •Headline: Fuel Your Day, The Pattern Way. Body: From boosting your morning energy to helping you unwind at night, Pattern Wellness offers targeted support for your unique needs. Discover our range of all-natural supplements and create a daily wellness pattern that helps you shine.
• •Headline: Listen to Your Body. Nourish it with Nature. Body: Pattern Wellness helps you tune into your body’s needs with supplements designed for holistic well-being. Experience the power of pure ingredients, rigorously tested for quality, and start feeling your best from the inside out.