Brand Tone

Professional and Knowledgeable, Helpful and Supportive, Quality-Focused, Results-Oriented, Direct and Clear

Brand Values

• •Quality: Providing high-grade, effective, and durable decorative concrete products is a core message.
• •Customer Satisfaction: A focus on helping customers achieve their desired results and providing support.
• •Expertise: Positioning themselves as knowledgeable suppliers in the decorative concrete industry.
• •Reliability: Offering products that perform as expected and providing dependable service.
• •Innovation (implied): By offering a range of modern decorative concrete solutions.

Best Practices

• •Prioritise Clarity and Information: Ensure all copy is easy to understand, directly addressing product features, benefits, and application. Avoid overly technical jargon where possible, or explain it clearly.
• •Emphasise Quality and Durability: Consistently highlight the high-grade nature of the products and their long-lasting performance. Use words like "premium," "superior," "durable," and "long-lasting."
• •Maintain a Helpful and Professional Voice: Whether writing website content, social media posts, or email responses, the tone should always be supportive, knowledgeable, and courteous.
• •Showcase Results and Solutions: Focus copy on how the products solve customer problems or help them achieve their desired aesthetic or functional outcomes. Use before-and-after scenarios or testimonials where appropriate.
• •Develop a Style Guide: Create a simple internal guide that outlines key brand messages, preferred terminology, tone adjectives (e.g., professional, informative, reliable), and a "words to avoid" list to ensure consistency across all writers and platforms.

Social Perception

Positive for Product Performance, Seen as a Specialist Supplier, Appreciation for Customer Service, Trust in Product Quality, Limited Mainstream Awareness

Copy Examples

• •Headline (Product Focus): Revitalise Your Driveway: Our Premium Concrete Sealers Deliver Lasting Protection and Shine. Body: Protect your investment and enhance your home's curb appeal. Pattern-Crete Products Ltd. offers a superior range of concrete sealers designed for the UK climate, ensuring durability and a pristine finish for years to come. Explore our solutions today.
• •Headline (Benefit Focus): Transform Your Concrete from Drab to Fab with Our Vibrant Colour Hardeners. Body: Unleash the potential of your concrete surfaces. Our high-quality colour hardeners provide consistent, long-lasting vibrancy, perfect for patios, walkways, and commercial spaces. Achieve professional results with Pattern-Crete.
• •Headline (Problem/Solution): Faded or Stained Concrete? Restore Its Beauty with Our Expert Solutions. Body: Don't let worn-out concrete diminish your property's appeal. Pattern-Crete Products Ltd. provides effective restoration products and expert advice to bring your surfaces back to life. See the difference quality makes.
• •Headline (Social Proof/Community): Join a Community of Satisfied Customers Achieving Stunning Concrete Finishes. Body: From DIY enthusiasts to seasoned professionals, our customers trust Pattern-Crete for top-tier decorative concrete supplies. Get inspired by their projects and access the products you need for your own masterpiece.
• •Headline (Expertise/Support): Your Partner in Pattern Imprinted Concrete: Quality Products, Expert Advice. Body: At Pattern-Crete Products Ltd., we're more than just suppliers. We're your resource for achieving excellence in decorative concrete. Browse our extensive range and count on our expertise for guidance every step of the way.