Brand Tone

empowering, encouraging, and community-focused

Brand Values

• •Creativity and Self-Expression
• •Modesty
• •Modernity and Style
• •Community
• •Accessibility

Best Practices

• •Lead with Empowerment: Frame every piece of copy with an empowering message. Focus on what the customer can create, achieve, and express, rather than just on the product features.
• •Embrace the "We": Use inclusive language like "we," "our community," and "together" to reinforce the brand's community-focused value. Make the customer feel like a part of the brand's journey.
• •Speak to the "Why": Go beyond describing the pattern. Talk about the feeling of wearing a self-made garment, the confidence it inspires, and the joy of the creative process.
• •Maintain a Clean & Modern Voice: The language should mirror the aesthetic of the patterns—clean, modern, and stylish. Avoid overly casual slang or complicated jargon to maintain a sophisticated yet accessible tone.
• •Encourage Interaction: Every piece of copy should be an invitation to join the conversation. Ask questions, create unique hashtags for each pattern, and prompt users to share their work, reinforcing the community and generating user-generated content.

Social Perception

The public and customer perception of Patternbyiman is overwhelmingly positive. It is seen as a reliable source for high-quality, well-designed sewing patterns that fill a specific niche in the market for modest fashion. The founder's personal involvement and visibility create a sense of authenticity and trust. The community engagement, particularly on Instagram, shows an active and supportive customer base that is proud to be associated with the brand and share their finished projects. This interaction reinforces the brand's image as more than just a pattern shop, but a central hub for a community of like-minded creators.

Copy Examples

• •Meet the Amira Dress: your new go-to for effortless style. We designed this pattern with graceful movement and modern lines in mind, so you can create a piece that’s uniquely you. Ready to start your next sewing adventure? Tap the link in our bio to get the pattern and see how our community is styling theirs! #Patternbyiman #Sewing #DIYFashion #ModernSewing
• •Inside: Our New Pattern & A Dash of Weekend Inspiration
• •Digital Sewing Patterns for the Modern Woman. Create clothes you love to wear.
• •The Sade Set is where comfort meets chic. This two-piece pattern is designed for versatility, perfect for a relaxed weekend or a stylish brunch. With clear, step-by-step instructions, you'll not only craft a beautiful outfit but also build your sewing skills and confidence. Download the digital pattern today and bring your vision to life.
• •Tired of searching for clothes that fit your style and values? With Patternbyiman, you can create them yourself. Our digital sewing patterns are designed for the modern, modest woman. Join our community of thousands of creators and start your first project today. Shop patterns now!