Brand Tone

Confident and Direct, Colloquial and Relatable, Aspirational and Hype-Driven

Brand Values

• •Authenticity and Quality
• •Customer Satisfaction
• •Accessibility
• •Style and Confidence
• •Community

Best Practices

• •Embrace the Slang: Continue using authentic, current Serbian and Balkan slang. This is the core of the brand's relatable voice. Maintain a glossary of terms that resonate with the audience (e.g., 'kida,' 'brutalno,' 'bato,' 'zvoni').
• •Lead with Confidence: All copy should be bold, direct, and self-assured. Avoid hesitant or overly formal language. The brand is an authority on style, and its voice should reflect that.
• •Sell the Feeling, Not Just the Product: Focus on the outcome of wearing the clothes—confidence, status, and style. The copy should answer the question: 'How will this make me feel?'
• •Stay Visual and Energetic: Use short, punchy sentences, emojis, and dynamic language that complements the visual nature of Instagram and TikTok. Keep the energy high to match the 'hype' around the products.
• •Amplify the Community's Voice: Continue to feature user-generated content and testimonials prominently. Reposting customer stories and using their exact words in marketing materials reinforces authenticity and builds a powerful feedback loop of social proof.

Social Perception

Trusted Retailer, Authority on Street Style, Youth-Focused and Modern

Copy Examples

• •Headline: Stigao je novi Nike Tech Fleece. Bez priče. Body: Znaš o čemu se radi. Brzina, stil i brutalna udobnost. Količine su limitirane, a ti ne želiš da budeš onaj koji je ostao bez svog komada. Link u bio. #patrikshop #niketech #novakolekcija
• •On-screen text: Nije do para. Do stila je. A mi ti dajemo oboje. Caption: Tvoj stil, naša misija. Originali koji kidaju, cene koje ne bole. Obuci se da pokidaš na patrikshop.co. #fyp #balkan #garderoba #stildodaske
• •Subject: Bato, otvori ovo – čeka te popust. Body: Hej, videli smo da merkaš neke stvari. Da ti pomognemo da se odlučiš, evo 10% popusta na tvoju sledeću porudžbinu. Vreme je da se ponoviš. Iskoristi kod: BATO10
• •Headline: AKCIJA KOJA ZVONI! Sub-headline: Odabrani The North Face komadi sada na do -30%. Obuci se za zimu kao gospodin. Ponuda traje dok traju zalihe.
• •Sticker: Pitaj nas bilo šta o Laco komadima! Caption: Original? Naravno. Kvalitet? Beton. Kako do nje? Jedan klik te deli. Odgovaramo na sve!