Brand Tone

Commemorative, Respectful, and Impact-Driven

Brand Values

• •Patriotism
• •Service
• •Community
• •Legacy
• •Education

Best Practices

• •Lead with the "Why": Always connect the foundation's activities back to the core mission: honoring Patrick Williamson's memory. Every message should echo his values of service and community.
• •Focus on Tangible Impact: Use specific stories and results. Instead of saying "we help veterans," say "we provided a custom van to Major John Rock, a father of nine." This makes the mission real and demonstrates effectiveness.
• •Maintain a Respectful, Hopeful Tone: The content should be honorable and commemorative, not mournful. The tone should inspire people to join a positive mission of creating a lasting legacy.
• •Emphasize Community and Togetherness: Use inclusive language like "our community," "together," and "your support" to make donors and participants feel like part of the foundation's extended family and mission.
• •Be Direct and Transparent: In all fundraising communications, be clear about where the money goes (e.g., adaptive vans, scholarships). This builds trust and reinforces the perception of the foundation as a responsible and effective organization.

Social Perception

The public perception of the Patrick Williamson Memorial Foundation is that of a respected, local non-profit with a clear and honorable mission. It is seen as a touching and enduring tribute to a fallen local hero. The annual fundraising event appears to be a well-regarded community gathering that successfully raises funds for its stated causes. The foundation is perceived as trustworthy and effective, transparently showcasing the direct impact of donations by featuring the stories of veterans and students who have been helped.

Copy Examples

• •Honor a Hero's Legacy. Your donation provides adaptive vehicles to wounded veterans and scholarships to local students. Give today and continue the mission of service.
• •This is Army SGT Chad Rozanski, who was injured in Iraq. Thanks to your support at our annual shoot-out, he received a custom adaptive van last November, giving him the freedom he fought for. This is the legacy of service you help us build. #PWMF #HonorThroughAction #SupportOurVeterans
• •Carry on a soldier's promise.
• •Patrick Williamson Memorial Foundation's 13th Annual Shoot-Out Funds Three Adaptive Vehicles for Wounded Heroes.
• •Thank you for your generous donation. You have helped us honor the legacy of Sgt. Patrick Williamson by providing direct, life-changing support to our nation's heroes and community scholars. Your contribution keeps his spirit of service alive.