Brand Tone

Empowering, luxurious, aspirational, and educational

Brand Values

• •Empowerment and Confidence
• •Inclusivity and Representation
• •Artistry and Innovation
• •Luxury and Glamour
• •Community
• •Authenticity and Storytelling

Best Practices

• •Embody Empowerment: Every piece of copy should aim to uplift and instill confidence in the reader, reinforcing the idea that beauty is a tool for self-expression and strength.
• •Maintain a Luxurious & Aspirational Voice: Use sophisticated and evocative language that reflects the high-quality, glamorous nature of the products, making the everyday feel like a red-carpet moment.
• •Weave in Authenticity & Storytelling: Connect with the audience on a deeper level by subtly referencing Patrick Ta's journey, the inspiration behind products, or the stories of the community. This builds trust and relatability.
• •Educate with Expertise: Share tips, techniques, and the "why" behind product formulations, positioning the brand as a knowledgeable authority while making artistry accessible to all.
• •Champion Inclusivity Visibly and Verbally: Ensure that language, imagery, and product descriptions actively reflect and celebrate diversity, making it clear that Patrick Ta Beauty is for everyone.

Social Perception

Customers generally perceive Patrick Ta Beauty as a high-quality, luxury brand with innovative and effective products. The signature "glowy" aesthetic is highly sought after. The brand is praised for its beautiful packaging and the performance of its formulas, particularly blushes and contour duos. Patrick Ta's expertise as a makeup artist lends credibility and trust. The brand's commitment to inclusivity is also recognized and appreciated.

Copy Examples

• •Headline: Unlock Your Inner Radiance. Body: Discover the art of effortless glamour with Patrick Ta Beauty. Our expertly crafted formulas, born from decades of red-carpet experience, empower you to illuminate your unique beauty. Because confidence is your most captivating feature. Shop the Glow.
• •Headline: More Than Makeup. It’s Your Story. Body: Inspired by journeys of self-discovery, Patrick Ta Beauty is designed to bring out what’s within. Express yourself, embrace your heritage, and let your confidence shine. What will beauty bring out in you? #BeautyThatBringsYouOut
• •Headline: The Secret to the Signature Ta Glow? It’s Now Yours. Body: From celebrity glam to your vanity. Experience unapologetic luxury and artistry-driven innovation with products that feel as exquisite as they look. Elevate your everyday.
• •Headline: Diversity in Every Shade. Beauty in Every Story. Body: We believe beauty is for everyone. Our inclusive range is meticulously designed to celebrate all skin tones and types. Find your perfect match and feel seen, celebrated, and empowered.
• •Headline: Artistry Made Effortless. Confidence Built In. Body: Don't just wear makeup, master it. Patrick Ta shares his techniques through innovative formulas you didn’t know you needed, making pro results achievable for all. Feel the difference.