Brand Tone

Elegant, sophisticated, authentic, passionate, personal, and respectful.

Brand Values

• •Family Heritage
• •Craftsmanship and Quality
• •African Inspiration
• •Storytelling
• •Love and Passion
• •Conservation
• •Luxury and Exclusivity

Best Practices

• •Prioritize storytelling to connect with the audience on an emotional level.
• •Maintain a consistent tone of elegance and sophistication in all communications.
• •Highlight the brand's commitment to African wildlife conservation.
• •Emphasize the handcrafted nature and quality of the jewelry.
• •Use language that evokes the beauty and spirit of Africa.

Social Perception

A prestigious, ethically-minded luxury brand known for high-quality, artistic jewelry with authentic and story-rich designs inspired by African heritage and wildlife conservation.

Copy Examples

• •"From a single pair of earrings gifted in love, our Zimbabwean homestead has grown into a house of artistry, where every piece tells a tale of Africa, adventure, and the enduring bonds of family."
• •"Wear the wild, preserve its wonder."
• •"Each piece is handcrafted with precision using traditional techniques and high-quality materials."
• •"Patrick Mavros is a leading African luxury brand, committed to craftsmanship and wildlife conservation."
• •"Our designs are inspired by the African wildlife, landscapes, culture, and spirit."