Brand Tone

Instructional & Empowering, Enthusiastic & Passionate, Community-Focused & Supportive, Creative & Innovative, Approachable & Friendly

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Community
• •Education & Skill Sharing
• •Innovation
• •Accessibility

Best Practices

• •Prioritize Education and Empowerment: Frame copy around teaching and enabling. Use phrases like "Learn how to," "We'll guide you through," "Create your own."
• •Foster Community: Actively invite interaction and use inclusive language. Refer to customers as "makers," "creators," or part of the "PAS community."
• •Maintain Enthusiasm: Let passion for the craft shine through. Use positive, energetic language and emojis where appropriate (especially on social media).
• •Be Clear and Accessible: Avoid overly technical jargon without explanation. Ensure instructions and product benefits are easy for beginners to understand while still appealing to experienced crafters.
• •Showcase Possibilities: Focus on the unique and beautiful items that can be created with the supplies. Use descriptive language that sparks imagination and highlights the unique properties of materials like opals and glow powders.

Social Perception

Positive: Patrick Adair Supplies is widely perceived as a leading source for high-quality and unique ring-making materials. Customers highly value the extensive library of YouTube tutorials, which are seen as clear, helpful, and inspiring. The subscription box is popular and well-regarded. The brand successfully fosters a vibrant and supportive community, particularly through its Facebook group. Many users find the process of creating rings with their supplies to be enjoyable and rewarding. Areas for Attention: Some customers have reported issues with customer service, including response times. While many reviews are for the finished products from "Patrick Adair Designs," any negative sentiment there could potentially spill over if the distinction between the two brand arms isn't clear to all consumers.

Copy Examples

• •✨ Unleash your inner artist! Our NEW [Opal Name] Cosmic Dust Opal just landed. Imagine the galaxies you could craft. Watch our latest YouTube tutorial to see it in action and get inspired! Link in bio. #PatrickAdairSupplies #DIYRings #RingMaking #OpalJewelry #CraftYourStory
• •Welcome new makers! 👋 So thrilled to have you join the Patrick Adair Supplies family. This is YOUR space to share creations, ask questions, and connect with fellow artisans. Don't forget to check out the pinned post for group guidelines & a special discount code! What are you hoping to create first? #PAdairMakers #RingCommunity #DIYCrafts
• •Your Ring Making Journey Starts Here. Get Everything You Need with Our Ultimate Starter Kit – Quality Supplies & Expert Guidance. Create Something Amazing. Shop Kits Now!
• •New Tutorial Alert! Master the [Technique/Ring Style] with Patrick Adair
• •From blank to bling! ✨ Watch how easy it is to start your next ring project. All supplies available on our site! #RingMakingMagic #DIYJewelry #PatrickAdairSupplies #CraftTok #GlowRings