Brand Tone

Humble, transparent, quality-focused, empathetic, appreciative, and customer-centric, aiming to rebuild trust and confidence.

Brand Values

• •Quality: Emphasizing high-quality ingredients, Swiss chocolate mastery, and handmade production.
• •Innovation: Developing unique products, including healthy and dietary-specific options.
• •Customer Satisfaction: Striving to prioritize customer needs and experiences.
• •Ethical Production/Sustainability: Aiming for responsible sourcing and regenerative practices.
• •Safety: Highlighting food safety standards and advanced production processes.
• •Indulgence: Promoting the enjoyment of high-quality confectionery with a focus on care.

Best Practices

• •Establish Clear Brand Voice Guidelines (and Adhere to Them): Post-crisis, this is crucial. Define the desired tone (e.g., humble, transparent, quality-focused, empathetic, appreciative) and ensure all communications, from social media replies to product descriptions, reflect it. This may involve retraining staff.
• •Prioritize Customer Empathy: Especially after the recent events, all copy should demonstrate understanding and care for the customer's perspective and experience. Actively listen to feedback and reflect that understanding in communications.
• •Be Transparent and Authentic: In the wake of a crisis, honesty is paramount. Acknowledge past failings if necessary and clearly communicate steps being taken to improve. Avoid overly defensive or corporate-sanitized language; aim for sincerity.
• •Focus on Quality and Value Proposition (with Proof): Reiterate the brand’s core strengths like high-quality ingredients, handmade processes, and unique offerings. However, these claims must be consistently met to rebuild credibility. Show, don't just tell.
• •Monitor and Adapt: Continuously monitor social media and customer feedback to understand how the brand's tone is being perceived. Be prepared to adapt and refine communication strategies based on this feedback to ensure the brand is genuinely reconnecting with its audience.

Social Perception

A brand working to rebuild trust and reputation following a crisis, focusing on customer satisfaction, transparency, and product quality.

Copy Examples

• •Headline: We're Listening. We're Learning. We're Recommitted to You. Body: At PATISWISS, your trust means everything. We're dedicated to ensuring every experience with our handcrafted chocolates is exceptional. Quality you can taste, a commitment you can count on.
• •Headline: The Sweetness of Quality. The Promise of Care. Body: Indulge in the rich flavors of PATISWISS, crafted with the finest ingredients and a renewed focus on what matters most – your satisfaction. Discover the taste of dedication.
• •Headline: Handcrafted with Passion. Delivered with Responsibility. Body: From our hands to yours, PATISWISS chocolates are a testament to our passion for quality. We're taking every step to ensure excellence, from sourcing to shipment.
• •Headline: Beyond the Bite: Our Unwavering Commitment to Excellence. Body: We believe in the art of chocolate making and the importance of your experience. PATISWISS is dedicated to rebuilding confidence through transparency and the exceptional quality you deserve.
• •Headline: Every Ingredient, Every Bar, Every Customer Matters. Body: PATISWISS is renewing its pledge: to provide delicious, high-quality chocolates and to value every piece of feedback. Experience our dedication in every bite.