Brand Tone

aspirational, friendly, and stylish

Brand Values

• •Quality and Comfort
• •Customer Satisfaction
• •Modern Aesthetics
• •Local Identity

Best Practices

• •Maintain an Aspirational yet Attainable Tone: Write copy that inspires customers to elevate their homes, but keep it grounded and relatable. Use words like "your," "discover," and "create" to empower the customer.
• •Focus on "How it Feels": Don't just describe the product; describe the experience. Instead of "soft pillow," use "sinks you into a deep, restful sleep." This connects emotionally with the customer's desire for comfort and well-being.
• •Use Visually Evocative Language: Your words should paint a picture that complements your strong visual branding. Use descriptive adjectives that appeal to the senses (e.g., "sun-drenched textiles," "velvety-smooth finish," "crisp linen").
• •Engage with Questions and a Friendly Voice: On social media, foster community by asking questions ("How would you style this in your home?") and using a warm, conversational tone with emojis to appear approachable and chic.
• •Be Consistent Across All Channels: Ensure that the voice used in an Instagram caption matches the tone of the website's product descriptions and the email newsletter. This builds a strong, recognizable, and trustworthy brand identity. A style guide can help ensure all team members use the same voice.

Social Perception

The public perception of Patio.me is very positive. Customers describe the products as high-quality and comfortable, often sharing stories of improved sleep and reduced pain thanks to their pillows. The brand is seen as a reliable source for stylish home decor in Beirut, with excellent and quick service. Social media engagement fosters a sense of community, contributing to a positive brand image and strong trust, built upon its long-standing presence and satisfied customer base.

Copy Examples

• •Your dream living room is calling. ✨ Introducing our new collection of handcrafted furniture, designed to bring modern elegance and unparalleled comfort to your space. Swipe to see the details that make a difference. #PatioHome #BeirutDecor #ModernLiving
• •Tired of counting sheep? Experience the 5-star sleep you deserve. Our luxury bedding is crafted for ultimate comfort, turning every night into a dreamy escape. Shop the collection and wake up refreshed. [Link]
• •(Video shows someone happily unboxing and sinking into a Patio pillow) Voiceover: "This isn't just a pillow, it's your new best friend for neck pain. 😉 Our customizable El Conforto pillow is finally back in stock! Get ready for the best sleep of your life. #PatioPillow #SleepGoals #Lebanon"
• •Curate a home you love. From statement furniture to the smallest decorative details, discover pieces that tell your story. Welcome to Patio.
• •The perfect gift is closer than you think. Whether it's a housewarming, a birthday, or just because, our curated collection of home and gift essentials is sure to delight. Find something special at Patio.