Brand Tone

Professional, informative, reassuring, and empowering, with a focus on scientific accuracy and convenience.

Brand Values

• •Patient Empowerment
• •Convenience and Accessibility
• •Scientific Integrity and Accuracy
• •Affordability
• •Innovation

Best Practices

• •Prioritize Clarity and Simplicity: While the science is complex, the copy should be easy to understand for a general audience. Avoid overly technical jargon where possible, and when used, explain it simply.
• •Maintain a Professional and Reassuring Tone: Health is a sensitive topic. All communications should be empathetic, professional, and aim to build confidence in the service's accuracy and security.
• •Focus on Empowerment and Benefits: Frame the narrative around how the service benefits the patient. Use empowering language that encourages them to take an active role in their health management, such as "take control" and "unlock insights."
• •Be Transparent: Clearly communicate how the process works, what the test does and does not do, and the importance of consulting a healthcare provider. This builds trust and manages expectations.
• •Use a Consistent Lexicon: Create a list of key brand terms and phrases (e.g., "personalized medicine," "at-home testing," "in-house laboratory," "treatment success") and use them consistently across all platforms to reinforce brand identity.

Social Perception

Not strongly defined due to limited online presence and reviews; perceived as a credible and scientific organization by those who find it; currently missing opportunities for community building and relatability due to minimal social media engagement.

Copy Examples

• •Stop the guesswork. Start personalized treatment. Your DNA holds the key to the right medication. Discover how with our at-home PGx test.
• •Did you know your genetics can influence how you react to certain medications? Our simple, at-home cheek swab test analyzes 35 key genes to help your doctor prescribe with greater confidence. #PersonalizedMedicine #Pharmacogenetics #HealthTech
• •Tired of trial-and-error with your medications? It time for a smarter approach. With Patients Choice Direct, you can unlock personalized insights from your DNA to share with your doctor. Order your kit today and take the first step towards a more precise treatment plan.
• •Get the answers you need, from the comfort of your home. Fast, secure, and accurate genetic testing to guide your healthcare journey. Click to learn more and order your at-home PGx test kit now.
• •Unlike other at-home tests, your sample is processed in our own CAP Accredited and CLIA Certified lab. No outsourcing. Just direct, secure, and precise results you can trust. That's the Patients Choice Direct promise.