Brand Tone

Artisanal & Authentic, Quality-Driven & Durable, Proudly American & Local, Practical & Functional, Warm & Approachable, Slightly Rustic & Earthy

Brand Values

• •Craftsmanship
• •Quality
• •American Made
• •Functionality & Purpose
• •Timeless Design
• •Authenticity
• •Sustainability (implied)

Best Practices

• •Emphasize Craftsmanship and Origin: Consistently mention handcrafted, Nashville studio, and American-made (or American-sourced materials) where relevant. This reinforces core values.
• •Use Warm, Authentic Language: Write as if you're talking to a friend who appreciates quality. Avoid overly corporate or generic phrasing. Share the why behind your products.
• •Focus on Durability and Function: Highlight how the products are built to last and designed for practical use in everyday life, whether in a kitchen, workshop, or for general utility.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with the rustic, quality-focused aesthetic of your product photography and website design. Words and images should tell the same story.
• •Tell Your Story (and Your Customers' Stories): Weave in elements of the founders' journey and encourage user-generated content that shows how customers are using and loving Path & Oak products in their own lives. This builds community and authenticity.

Social Perception

Positive, Trusted, Appreciation for Handmade and American Made, Seen as a reliable small business

Copy Examples

• •Built by hand, for your hands. Our [Apron Name] workshop apron, crafted from durable American canvas in our Nashville studio, is ready to stand up to your toughest projects. Designed for makers, by makers.
• •Bring timeless craftsmanship to your kitchen. Each Path & Oak tea towel is a small testament to American-made quality, designed to be as hardworking as it is beautiful. From our hands to your home.
• •Path & Oak: Quality goods, thoughtfully handcrafted in Nashville, TN. We believe in durable materials, timeless design, and the value of American craftsmanship. For your kitchen, your workshop, your life.
• •Weekend projects call for gear that lasts. Our [Product Name] is handcrafted with care, right here in Tennessee, using American-sourced materials. What are you creating today? #PathAndOak #AmericanMade #HandcraftedQuality #WorkshopEssentials
• •From our Nashville studio to your home, Path & Oak is more than just aprons and goods. It's a passion for quality, a dedication to American craftsmanship, and a belief in creating items that last. Founded by a husband and wife duo, built for you.