Brand Tone

Thoughtful, Elegant, and Warm

Brand Values

• •Thoughtfulness
• •Quality
• •Connection
• •Curated Excellence
• •Customer Delight
• •Beauty & Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., words to use, words to avoid, sentence structure preferences) and share it with anyone creating content. For Patet Gifts, this would emphasize words like "thoughtful," "curated," "cherish," "celebrate," "connect," "elegant," "delight."
• •Focus on the "Why": Always tie the copy back to the emotional benefit for the giver and receiver. Instead of just listing products, explain the feeling or experience the gift will create (e.g., "Bring comfort," "Spark joy," "Show deep appreciation").
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic. Patet Gifts' elegant photography should be paired with equally polished and warm language. Avoid overly casual slang or an overly formal tone that would clash with the visuals.
• •Speak to Your Audience: Understand who you are talking to. Patet Gifts' audience likely appreciates quality, thoughtfulness, and convenience. The copy should resonate with these values, addressing them as discerning individuals looking to make meaningful connections.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and email communications to ensure consistency. Read it aloud to catch awkward phrasing or deviations from the intended tone. Get feedback from others to ensure the message is being received as intended.

Social Perception

Customers perceive the brand as a provider of high-quality, unique, and beautifully packaged gifts. They are seen as a reliable source for thoughtful presents, particularly for occasions where a special touch is desired. The curated nature of the gift boxes is appreciated, as it saves customers time and effort while ensuring a well-chosen assortment. There's an association with premium gifting, though not necessarily inaccessible luxury; more of an affordable indulgence or a special treat. The unboxing experience is often highlighted, indicating that the presentation is a significant part of the brand's appeal. Corporate clients likely perceive them as a professional and sophisticated option for business gifting.

Copy Examples

• •More than just a gift, it's a Patet moment. Discover thoughtfully curated collections designed to open hearts and spark joy. Because every occasion deserves to be special.
• •Unwind and rejuvenate with our Serene Escape Box. Each item is hand-selected to transform her space into a sanctuary of calm. Gift a moment of pure tranquility.
• •Introducing the 'Celebration Sparkle' box! ✨ Curated with joy and a touch of elegance, it’s the perfect way to say 'congratulations' or 'you're amazing!' Who would you share this sparkle with?
• •Make Their Day Unforgettable | Thoughtful Gifts Inside
• •Elevate your corporate gifting with Patet. Impress clients and appreciate employees with sophisticated, memorable gifts that speak volumes of your thoughtfulness and taste.