Brand Tone

Bold & Edgy, Adventurous & Historical, Artisanal & Quality-Focused, Elevated & Distinctive

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Boldness & Individuality
• •Ethical & Local Production
• •Adventure & Exploration

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., adventurous, sophisticated, rebellious, artisanal) with examples of "do's and don'ts" for word choice, sentence structure, and imagery.
• •Embrace Storytelling: Weave the brand's origin story (the "Patente de Corso," Age of Sail) and the inspiration behind collections into product descriptions, social media, and "About Us" sections to consistently reinforce the adventurous and historical feel.
• •Use Evocative Language: Employ strong verbs and evocative adjectives that align with the brand's bold, nautical, and adventurous identity (e.g., "forge," "chart," "uncharted," "daring," "steadfast," "unconventional").
• •Highlight Craftsmanship and Origin: Consistently mention "handcrafted in Spain," "local artisans," and the quality of materials to reinforce the artisanal and quality values in all communications.
• •Maintain Visual-Textual Harmony: Ensure that the imagery used alongside copy (e.g., product photography, social media visuals) reflects the same bold, edgy, and historically-inspired aesthetic as the written content. The existing website visuals do this well.

Social Perception

Positive (among engaged users), Niche Appeal, Limited Mainstream Visibility

Copy Examples

• •Headline: Forge Your Legend. Discover Patente Corso. Body: Inspired by the daring spirit of ancient mariners, each piece is handcrafted in Spain, a testament to bold individuality. Wear not just jewelry, but a story.
• •Social Media Post: Chart your own course. Our Submarine Bracelet, meticulously crafted by Spanish artisans, is more than an accessory—it's a statement. Live boldly. #PatenteCorso #HandcraftedJewelry #NauticalStyle #MadeInSpain
• •Product Description (for an Anchor Necklace): Rooted in history, crafted for the modern adventurer. The [Product Name] Anchor Necklace embodies steadfastness and a life less ordinary. Cast in [Material] and finished by hand in Spain, it’s your daily reminder to explore uncharted waters.
• •Email Subject: Answer the Call of the Unconventional. Email Body Snippet: Tired of the mundane? Patente Corso offers handcrafted jewelry with a bold edge, for those who dare to live differently. Explore our new arrivals, forged with tradition and fearless spirit.
• •Website Banner: Patente Corso: Elevated Craftsmanship. Undeniably Bold. Explore jewelry that speaks to your adventurous soul.