Brand Tone

Educational, approachable, and science-focused.

Brand Values

• •Efficacy and Science
• •Curated Quality
• •Wellness and Self-Care
• •Simplicity and Accessibility

Best Practices

• •Always explain the "why" behind a product, focusing on key ingredients and their benefits in a clear, easy-to-understand manner. This reinforces the brand's value of scientific efficacy.
• •Ensure visuals mirror the copy's tone: uncluttered, professional, and focused on healthy, glowing skin. Avoid overly trendy or busy graphics.
• •Frame the conversation around the customer's needs and routine by using "You" and "Your." Language like "Your daily routine" or "How to help your skin" makes scientific information feel personal and accessible.
• •Position products as part of a consistent self-care practice rather than just a one-off treatment to encourage repeat purchases and build customer loyalty.
• •When discussing products, leverage the reputation of the brands you carry. Position Patch Girl as the expert who has done the hard work of finding the best products for the customer.

Social Perception

Currently a blank slate, limited to users visiting its website due to a lack of online presence and reviews. The generic brand name leads to confusion in search results, further diluting its identity.

Copy Examples

• •Tired eyes? We've got the science for that. ✨ Introducing the new PETITFEE Agave Cooling Hydrogel Eye Masks. Packed with Agave and Blueberry extracts, these patches deliver a wave of hydration to soothe and depuff. Swipe to see the key ingredients that make these your new morning ritual essential. #PatchGirl #ScienceOfSkincare #EyePatches
• •Your Daily Dose of Radiance. Discover our curated collection of hydrogel eye patches and unlock the secret to brighter, firmer skin. Science-backed. Expert-selected. #WakeUpWithPatchGirl
• •Welcome to the club! We're so glad you've joined the Patch Girl family. We believe in the power of a great skincare routine, built on products that deliver real results. To get you started, here's a guide on how to get the most out of your new eye patches. Ready to see the difference? Your journey to refreshed eyes starts now.
• •More Than a Quick Fix: Why Peptides Are Your Eyes' Best Friend. You've seen peptides in ingredient lists, but what do they *actually* do? We're breaking down the science behind these powerful proteins and explaining why they are a non-negotiable for targeting fine lines and restoring firmness around the delicate eye area.
• •Morning rush getting the best of you? Take 10 minutes for yourself. Our hydrogel eye patches are packed with hyaluronic acid and collagen to hydrate and awaken tired eyes. Look refreshed, even when you don't feel it. That's the Patch Girl promise. Shop now.