Brand Tone

Friendly, Enthusiastic, and Supportive

Brand Values

• •Community
• •Quality
• •Passion for Craft
• •Customer Support
• •Family-Run Ethos

Best Practices

• •Speak Like a Friend: Write all copy as if you were talking to a friend who shares your passion for crafting. Use "you" and "we" to create a direct, personal connection.
• •Share Enthusiasm Genuinely: Let your passion for the products and crafting shine through. Use positive, descriptive words and express excitement for new arrivals or customer projects. Emojis can be used effectively on social media to convey emotion.
• •Focus on "How," Not Just "What": Instead of only describing a product, suggest what customers can *do* with it. Inspire them by talking about potential projects and outcomes to fuel their creativity.
• •Be Consistently Helpful: Ensure all communications, from social media replies to product descriptions, offer support. Invite questions and position the brand as a source of expertise and encouragement.
• •Showcase the Community: Regularly feature user-generated content like "Customer Makes." This reinforces the community value and shows that the brand celebrates its customers' success, strengthening the supportive and collaborative tone.

Social Perception

The public and customer perception of Patches Haberdashery is overwhelmingly positive. It is viewed as a reliable and welcoming local resource for crafting supplies. Reviews and comments consistently highlight the helpfulness of the staff and the high quality of both products and service. The brand is perceived as a cornerstone of the local crafting community, valued for its educational workshops and supportive environment.

Copy Examples

• •✨ Look what just landed at Patches! ✨ This stunning new collection of floral cottons is dreaming of becoming your next summer dress or standout quilt. We can't stop thinking about all the beautiful things you'll create! Pop by the shop to feel this gorgeous fabric for yourself or find the full collection online. Happy sewing! #NewFabric #SummerSewing #PatchesHaberdashery #FabricLove #CraftInspiration
• •Ever wanted to master the art of quilting? Now's your chance! 🧵 Join our Beginners Quilting Workshop and let Karen guide you through every step, from choosing your fabric to your final stitch. It's a fun, relaxed, and supportive space perfect for making new friends and a beautiful quilt! Limited spots available, so book yours on our website today. Who's in? 😊 #QuiltingWorkshop #LearnToSew #CraftCommunity #PatchesWorkshops #PoyntonCrafters
• •Your Next Project Starts Here. Quality fabrics, friendly advice, and all the inspiration you need. Welcome to the Patches family!
• •A fresh batch of inspiration & our upcoming classes! Hello fellow crafters! Whether you're in the middle of a project or looking for your next spark of creativity, we've got just the thing. This week, we're sharing our team's favorite new yarns and a special look at projects made by our amazing customers...
• •Soft, squishy, and an absolute dream to work with! This super-chunky yarn is perfect for whipping up a cozy blanket in an afternoon or a stylish sweater that feels like a warm hug. Available in a rainbow of beautiful colors, the only hard part is choosing just one. We’re here to help if you need advice on a pattern!