Brand Tone

compassionate, respectful, empathetic, and supportive. Also, professionalism and trustworthiness

Brand Values

• •Compassion and Empathy
• •Respect and Dignity
• •Trust and Transparency
• •Support
• •Community Focus
• •Professionalism

Best Practices

• •Prioritize Empathy: Always write from a place of understanding and compassion, acknowledging the client's grief. Use soft, gentle, and reassuring language.
• •Be Respectful and Dignified: Refer to pets as beloved companions or family members. Describe services in a way that highlights care and honour.
• •Maintain Clarity and Transparency: Clearly explain the process, especially features like the Pet Tracker™, to build trust and alleviate anxieties. Avoid jargon where possible, or explain it gently.
• •Offer Support and Guidance: Incorporate messages of support and direct clients to grief resources when appropriate.
• •Ensure Professionalism in Sensitivity: While compassionate, maintain a professional demeanor that reassures clients of reliable and high-quality service. Proofread meticulously to avoid errors that could seem careless during a sensitive time.

Social Perception

Patch & Purr is largely perceived positively by its clients as a caring and professional service that provides comfort and dignity during the difficult time of losing a pet. Customers value the respectful handling of their pets and the quality of memorial products. The Pet Tracker™ system is a significant factor in building trust.

Copy Examples

• •Website Homepage Banner: Saying goodbye is never easy. At Patch & Purr, we provide a gentle and respectful farewell for your beloved companion, ensuring their memory is honoured with dignity and love.
• •Social Media Post (Facebook/Instagram): We understand the paw prints they leave on our hearts are forever. Our compassionate team is here to support you through every step of your pet's final journey, offering peace of mind with our guaranteed Pet Tracker™ system. #PatchAndPurr #PetLoss #BelovedPet #ForeverInOurHearts
• •Brochure Excerpt: Your loyal friend deserves the most caring farewell. Patch & Purr offers individual cremation services, providing a tranquil space for your goodbyes and ensuring the ashes returned are exclusively your pet's. We're here to help you choose the most fitting tribute.
• •Email to a Vet Clinic Partner: Partner with Patch & Purr to offer your clients compassionate, transparent, and reliable aftercare for their cherished pets. Our dedicated team and unique Pet Tracker™ ensure peace of mind during a difficult time.
• •Advertisement for Memorial Products: Keep their memory close. Explore our heartfelt collection of urns and personalised keepsakes, thoughtfully designed to honour the unique bond you shared with your cherished companion.