Brand Tone

Trustworthy, Professional, and Inspirational

Brand Values

• •Quality & Purity
• •Natural Healing
• •Authenticity
• •Performance & Vitality
• •Advocacy

Best Practices

• •Lead with Authenticity: Always anchor the copy in Pat Cash's personal story. Use 'I' statements from his perspective. The brand's biggest asset is his journey from pain to relief.
• •Balance Emotion with Science: Combine inspirational stories of overcoming injury with factual, professional language about product quality (ISO certification, third-party testing, specific cannabinoids like CBDA). This builds both trust and and emotional connection.
• •Speak Directly to the 'Active Lifestyler': Use language that resonates with athletes and those who value physical health. Words like 'performance,' 'recovery,' 'endurance,' 'vitality,' and 'game-changing' should be central to the vocabulary.
• •Emphasize 'Safe and Pure': Consistently repeat key value propositions: 'Zero THC,' '100% Natural,' 'Pesticide-Free,' and 'Athlete-Safe.' This addresses a primary concern for consumers in the CBD market, especially athletes who may be subject to testing.
• •Maintain an Inspirational, Authoritative Tone: The voice should not be just that of a friend, but of a mentor and a champion who has done the research. The copy should educate and empower consumers to take control of their health naturally.

Social Perception

The brand is perceived as a serious, high-end entry into the athlete-endorsed wellness market, leveraging Pat Cash's credibility. The primary narrative is that of an athlete solving a problem for other athletes, which is a powerful and authentic marketing angle. As a new brand, product-specific perception is still developing due to a lack of independent customer reviews.

Copy Examples

• •From Wimbledon Champion to Wellness Champion. I spent 40 years pushing my body to its limit. I spent the next chapter searching for a natural way to recover. This is the result. Game-changing CBD, born from experience and backed by science. Discover My Story
• •Your body keeps the score. It's time to heal like a champion. Decades of professional tennis taught me about performance. Years of chronic pain taught me about recovery. My new range of THC-free CBD is for anyone who believes in the power of natural healing to maintain an active life. Pure, potent, and athlete-safe. Shop the Range
• •An alternative to painkillers I can finally stand behind.
• •Don't Just Pause the Pain. Relieve it. Active Relief is my go-to after a demanding day. Formulated with potent CBDA, renowned for its anti-inflammatory properties, and enhanced with Curcumin and Chilli oils. It ’s engineered not just for aches, but for true, deep-rooted recovery, helping your body perform at its peak, day after day.
• •Why I'm Lobbying for CBD Access: A Mission Beyond the Bottle.