Brand Tone

Passionate and Personable, with a Playful edge

Brand Values

• •Quality and Craftsmanship
• •Originality and Uniqueness
• •Authenticity and Personal Story
• •Local Roots

Best Practices

• •Always Tell the Story: Every piece of copy, from a short tweet to a product description, should echo the core narrative: a passion for potatoes and gin led to a "crazy" but brilliant idea. Use the founder's story to add a human touch.
• •Balance "Playful" with "Premium": Use the "Loca/Crazy" angle for personality, but always back it up with mentions of "London Dry Gin," "craftsmanship," and the international awards to reinforce quality. The tone is fun, but the product is serious.
• •Speak from the Founder's Voice: Continue using a personable, first-person narrative ("I," "my," "we") where appropriate, especially on the website's 'About' section and in blog posts. This maintains authenticity.
• •Emphasize the Unique Ingredient: The potato is your hero. Use descriptive and affectionate language to describe it—"humble potato," "versatile," "strong character." This is your key differentiator and should be mentioned frequently.
• •Create a Consistent Vocabulary: Regularly use a set of brand-specific keywords across all platforms: Crazy, Loca, Passion, Humble Potato, Award-Winning, Handcrafted, Unique Character, Smooth. This repetition builds a strong and recognizable brand identity.

Social Perception

The social perception of PATATA Loca Gin is that of a high-quality, innovative craft spirit from a passionate, independent creator. It is perceived as award-winning quality, an innovative concept, and founder-driven.

Copy Examples

• •Why be regular when you can be loca? Our potato-based gin gives this classic G&T a ridiculously smooth finish. Go on, get a little crazy. #PatataLocaGin #GinOClock #CrazyPotato
• •The Award-Winning Gin That Started With a Crazy Idea and a Humble Potato. Discover PATATA Loca.
• •Handcrafted in Germany, PATATA Loca is a bold London Dry Gin with a unique potato spirit base. We’ve been called 'crazy' for it, and the awards we've won agree it's crazy good. Expect a smooth character with notes of juniper, a hint of orange, and a peppery finish from select botanicals. Perfect for the adventurous spirit.
• •Hello, Murr! Come and taste the 'crazy potato' gin that's putting our town on the map. Join our founder, Alexandra, for a special gin tasting event this Friday. Limited spots available – get your tickets now and taste the passion!
• •PATATA Loca Gin: Embrace Your Inner Potato.