Brand Tone

friendly, modern, and trustworthy

Brand Values

• •Modernity and Design
• •Quality and Functionality
• •Trust and Transparency
• •Focus on Animal Welfare

Best Practices

• •Foster Community: Invite customers to share photos of their pets using Patamigos products with a branded hashtag. This generates authentic content and strengthens the community.
• •Highlight Testimonials: Continue to use customer reviews in marketing. Testimonials are a powerful tool for building trust.
• •Communicate Benefits: Instead of just describing product features, focus on how they benefit the pet and owner (e.g., 'safer and more stylish walks').
• •Maintain Visual Consistency: Ensure all images and graphics on social media and the website maintain the brand's modern and clean aesthetic.
• •Use Emotional and Persuasive Language: Connect with the audience through stories and emotions. Copywriting should be persuasive to guide the customer towards an action, such as a purchase or subscription.

Social Perception

Customers' perception is positive, valuing fast service and delivery, which builds trust. Customers highlight quick email responses and product quality, even for new products like dog food.

Copy Examples

• •Style and adventure on every walk. Discover our unique collar and leash designs that reflect your best friend's personality. #Patamigos #DogLovers #DogAccessories
• •Design, comfort, and quality for your life companion. Explore our new collection and modernize your pet's world.
• •We know you're looking for the best for them. That's why at Patamigos, we create accessories that combine style and durability. Check out our new arrivals.
• •Our 'Unicorn' Collar is not just an accessory; it's a style statement. Made with high-quality materials to ensure safety and comfort on every adventure.
• •Planning a trip? Our portable bowls and 'Go!' water bottles are the perfect road companions to keep your dog hydrated and happy. Let the adventure not stop!