Tono de Marca

Warm & Friendly, Artisanal & Passionate, Helpful & Engaging, Charming & Playful, Trustworthy & Caring

Valores de Marca

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Love & Care
• •Creativity & Joy
• •Practicality
• •Community

Mejores Prácticas

• •Embrace 'Handmade with Love': Always infuse copy with the warmth, care, and passion that defines the brand's artisanal nature. Use words that convey craftsmanship, attention to detail, and the personal touch.
• •Speak to 'Family': Address the audience (primarily parents, gift-givers) in a friendly, relatable, and slightly endearing way. Use 'you,' 'your little one,' 'family,' to create a connection.
• •Highlight Uniqueness & Personalization: Consistently remind customers that products can be personalized and are unique, not mass-produced. Emphasize the 'special' and 'one-of-a-kind' aspects.
• •Be Visually Descriptive and Evocative: Use language that paints a picture, appealing to the senses and emotions. Words like 'soft,' 'cozy,' 'charming,' 'delightful,' 'vibrant' fit well.
• •Maintain a Helpful and Appreciative Voice: Whether it's in product descriptions, social media responses, or tutorials, maintain a tone that is genuinely helpful, thankful for the community's support, and eager to share the joy of their creations. Show gratitude for customer engagement and purchases.

Percepción Social

Pata de Koala is perceived as a reliable and high-quality artisan brand that offers beautiful, personalized, and lovingly made products, especially for babies and children. Customers feel a personal connection to the brand, appreciating the craftsmanship and the story behind it. The customer service is viewed as excellent and responsive. There's a strong appreciation for the unique designs and the ability to personalize items, making them feel special as gifts or for personal use. The brand is seen as trustworthy, and its focus on safe materials resonates well with parents.

Ejemplos de Copy

• •Tiny toes, big adventures! ✨ Our new [Product Name] are lovingly handmade with the softest Oeko-Tex certified cotton, because we believe little ones deserve the best. Personalize yours with a name or special date and wrap your bundle of joy in pure Pata de Koala care. #HandmadeWithLove #PataDeKoala #BabyEssentials #PersonalizedGifts #NewArrival
• •Looking for that extra special something for your little koala? At Pata de Koala, we pour our hearts into every stitch. From dreamy bibs to cozy playmats, discover unique, handmade treasures designed to bring smiles and comfort. Crafted with care, just for you and your family. Shop now and feel the love! [Link]
• •Wrap them in a hug that lasts! Our personalized [Blanket Name] is more than just a blanket; it's a keepsake. Dreamt up in our little workshop and stitched with passion, choose your favorite fabric from our delightful collection and add a name to create a truly one-of-a-kind treasure. Perfect for snuggles, adventures, and making memories. Material: 100% Oeko-Tex certified cotton.
• •Handmade Happiness Just For You! 🎁 Special Treats Inside... At Pata de Koala, every piece tells a story of care and creativity. This season, let us help you find or create the perfect, heartfelt gift, made with passion right here in our workshop...
• •DIY Magic: Create a Super Cute [Product] with Pata de Koala! ✨ Easy Tutorial. Hello creators! Join us in the Pata de Koala workshop today as we show you how easy and fun it is to make your own [Product]! We love sharing our passion for handmade, and this little project is perfect for adding a personal touch...