Brand Tone

Friendly and Approachable, Caring and Nurturing, Creative and Playful, Passionate and Proud

Brand Values

• •Handmade Quality/Artisanry
• •Personalization/Uniqueness
• •Joy and Celebration
• •Practicality and Functionality
• •Customer Focus

Best Practices

• •Always Emphasize \"Handmade\" and \"Personalized\"
• •Use Warm, Friendly, and Slightly Playful Language
• •Focus on the Emotional Connection
• •Show, Don't Just Tell, the Quality
• •Maintain a Consistent Voice Across All Platforms

Social Perception

Positive, Trusted, Unique/Special, Associated with Gifting

Copy Examples

• •✨ Get ready to swoon! Our NEW collection of super soft, oh-so-adorable fabrics has just landed! Imagine the gorgeous personalized treasures we can create for your little one. Which print is calling your name? Let us know in the comments! #patadekoala #handmade #newbaby #personalizedgifts #babyessentials
• •Keep everything you need for adventures with your little koala neat and stylish! Our handmade stroller bags are lovingly crafted with your choice of beautiful fabrics and can be personalized with their name. Practical, adorable, and uniquely yours. Design yours today! 🐨💕
• •Hello new mama! 👋 We know life with a little one is beautifully chaotic. Let us add a touch of handmade charm with our personalized baby accessories – from cozy bibs to the cutest pacifier holders. Made with love, just for you and your baby. Explore our creations! #patadekoala #newmom #babyshower #handmadewithlove #babygear
• •From our hands to your home. 🏡 At Patadekoala, every stitch matters. We pour our hearts into creating personalized fabric treasures that celebrate the joy of childhood. Discover the difference of true handmade quality.
• •(Video of hands sewing a product) Little peek into the magic! ✨ Each Patadekoala piece is crafted with care, ready to be part of your family's special moments. Got a custom idea? DM us! #patadekoala #handmadeprocess #personalized #madewithlove #shopsmall