Brand Tone

passionate, nostalgic, and community-focused. Their communication style is approachable and knowledgeable, aiming to connect with fellow music lovers on a personal level. On their social media, particularly TikTok, the tone is also playful and engaging, utilizing trending sounds and formats to showcase their products. The language used on their website's "About Us" section is heartfelt and conveys a deep appreciation for the history and artistry of music.

Brand Values

• •Nostalgia and Authenticity
• •Quality
• •Community
• •Curation and Discovery

Best Practices

• •Always Speak from a Place of Passion: Every piece of copy, from a social media caption to a product description, should reflect a genuine love for music and its history. Use evocative language that speaks to the sensory experience of listening to vinyl.
• •Foster a Sense of Community: Use inclusive language like "fellow music lovers," "our community," and "join us." Actively engage with comments and messages on social media to build relationships with your audience.
• •Balance Nostalgia with Modernity: While the core of the brand is nostalgic, the tone should remain fresh and relevant. Acknowledge and celebrate new music and artists alongside the classics to show that the brand is a "bridge between the past and the present."
• •Tell the Story Behind the Music: Whenever possible, share interesting facts or stories about the albums, artists, or genres being featured. This reinforces the brand's value of curation and its role as a knowledgeable guide for its customers.
• •Maintain a Consistent Visual Identity: The brand's visual elements (photos, videos, graphics) should align with the passionate, nostalgic, and community-focused tone. Use warm, authentic imagery that captures the atmosphere of the physical store and the beauty of vinyl records.

Social Perception

The brand is perceived as a go-to place for vinyl enthusiasts in their local area, with a welcoming atmosphere for both seasoned collectors and newcomers. Their stated commitment to the local music scene likely contributes to a positive perception within their community. Comments on their TikTok videos are generally positive, indicating an engaged and appreciative following.

Copy Examples

• •That feeling when the needle drops for the first time... ✨ Just in: a pristine collection of 80s synth-pop gems. Travel back in time and rediscover the soundtrack of a generation. Swing by the store or tap the link in our bio to bring these classics home. What's the first song you'd play?
• •POV: You just found that one record you've been searching for *forever*. 🤯 #VinylHaul #RecordStore #RareVinyl #MusicLover #PastLifeMX
• •More Than Music. It's a Memory. Explore our curated collection of vinyl records and reconnect with the classics. Every record has a story. What will yours be?
• •🔥 Fresh Pressings, Classic Grooves & A Weekend Event! Hey music lover, we've just added some incredible finds to our collection, from timeless rock anthems to the latest indie releases. Plus, don't miss our in-store listening party this Saturday! Let's celebrate the music that moves us, together.
• •León, let's get loud! Join us at Past Life for a night of live music with [Local Artist Name]. Good vibes, great music, and a community of fellow vinyl lovers. See you there! #LeónGto #MúsicaLocal #VinylCommunity