Brand Tone

Authentic & Traditional, Quality-Focused & Artisanal, Warm & Welcoming, Refined & Gourmet, Innovative within Tradition

Brand Values

• •Quality
• •Tradition & Heritage
• •Artisanship
• •Customer Experience
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your tone (e.g., authentic, refined, warm), key vocabulary (e.g., "artisanal," "heritage," "gourmet," "authentic flavors"), and things to avoid (e.g., overly casual slang, generic descriptions).
• •Emphasize Storytelling: Weave in the narrative of your family history, the dedication to traditional methods, and the passion for quality ingredients. Stories create an emotional connection and reinforce authenticity.
• •Focus on Sensory Language: Use vivid descriptions that appeal to taste, smell, and sight to convey the quality and deliciousness of your products (e.g., "soft and enveloping dough," "irresistible scent of candied orange," "crumbly consistency").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on your website, social media posts, email marketing, product descriptions, and even in-store signage and customer interactions.
• •Train Your Team: Anyone involved in creating content or communicating with customers should understand and be able to embody the brand's tone of voice. Regular refreshers can be helpful.

Social Perception

Highly Regarded for Quality, A Go-To for Traditional Treats, More than Just a Pastry Shop, Reliable & Professional, A Local Institution

Copy Examples

• •Headline: Experience Sixty Years of Sweet Traditions. Body: Since 1960, Pasticceria Gianni Saccone has handcrafted exceptional Italian pastries. Taste the legacy of quality in every bite. Explore our collection.
• •Headline: The Art of Italian Pastry, Perfected for You. Body: From our renowned Babà in Vasocottura to exquisite seasonal delights, discover the passion and premium ingredients that define Pasticceria Gianni Saccone. Indulge in authentic flavor.
• •Headline: More Than a Pasticceria: A Journey into Italian Gourmet. Body: Explore Pasticceria Gianni Saccone’s curated Enoteca and specialty food selection. The perfect complements to our artisanal pastries, bringing the taste of Italy to your table.
• •Headline: Celebrate with Saccone: Unforgettable Flavors for Every Occasion. Body: Whether it's a festive gathering or a moment of personal indulgence, our handcrafted cakes and pastries are made with love and the finest ingredients. Make your moments sweeter. Order online.
• •Headline: Taste the Tradition, Embrace the Innovation. Body: Discover timeless classics alongside delightful new creations like our AperiBabà. At Pasticceria Gianni Saccone, we honor our heritage while delighting your palate in new ways. Visit us or shop online.