Tono de Marca

professional, knowledgeable, helpful, passionate, and exciting

Valores de Marca

• •Quality and Expertise
• •Customer-Centric Service
• •Community Support
• •Passion for Archaeology
• •Reliability

Mejores Prácticas

• •Maintain a Knowledgeable and Authoritative Tone: Always write from the perspective of an expert who is passionate about archaeology. Use precise terminology where appropriate but ensure it remains accessible to a broad audience that includes students and amateurs.
• •Emphasize Quality and Durability: Consistently highlight the superior quality of the products. Use phrases like 'field-tested,' 'professional-grade,' and 'built to last' to reinforce the brand's commitment to reliability.
• •Show, Don't Just Tell, Your Expertise: Instead of simply calling yourselves 'experts,' demonstrate it. For example, create blog content on how to choose the right trowel, or feature interviews with archaeologists who use your tools.
• •Incorporate the 'Community' Angle: Regularly mention how the brand supports the archaeology community. This could be in social media posts, email newsletters, or on the website's homepage. This reinforces a key brand value and builds loyalty.
• •Be Helpful and Approachable: Ensure that calls-to-action and contact information are clear and inviting. Use phrases like 'Contact us for advice' or 'Let us know how we can help' to foster a sense of a supportive and accessible brand.

Percepción Social

Reputable, trustworthy, and well-regarded as a go-to source for archaeology tools among professionals, students, and enthusiasts, with industry recognition.

Ejemplos de Copy

• •Built for the Field. Trusted by Experts. Your work uncovers the past. Our tools are built to make sure you can do it with precision and reliability. From our signature WHS trowels to complete excavation kits, every piece of equipment is field-tested and approved by archaeologists. Gear up for your next discovery.
• •More Than a Store. We're Your Partner in the Field. At Past Horizons, we're a team of archaeologists at heart. We don't just sell tools; we use them. That’s why we’re committed to providing the highest quality equipment and expert advice to fellow professionals, students, and enthusiasts. Have a question? We’re here to help.
• •The Right Tools for the Job. No Compromises. In archaeology, the right tool can make all the difference. We believe in quality over cost, which is why we only stock the best. Don't let inferior equipment hold you back. Explore our curated selection and dig with confidence.
• •Your Purchase Supports the Future of Archaeology. When you shop with Past Horizons, you're doing more than just buying tools. You're supporting a resource that connects archaeologists with fieldwork opportunities across the globe. Thank you for helping us give back to the community.
• •From University Halls to Desert Digs. We equip the next generation of archaeologists and support the seasoned professionals shaping our understanding of the past. Wherever your research takes you, Past Horizons provides the tools you need to get the job done right.