Tono de Marca

Enthusiastic, friendly, community-focused, personal, encouraging, vibrant, descriptive, accessible, supportive, and inspiring.

Valores de Marca

• •Passion
• •Quality
• •Community
• •Inspiration

Mejores Prácticas

• •Speak from Passion: Always write from the perspective of someone who genuinely loves fabric and sewing. Use enthusiastic and descriptive language that conveys excitement and inspiration.
• •Champion the Community: Make your customers the heroes. Regularly feature their work, use user-generated content, and create a dialogue by asking questions and encouraging them to share.
• •Maintain a Friendly & Encouraging Tone: Use a conversational and warm tone. Address the audience directly using "you" and "your," and refer to the community as "sewists," "makers," or "fabric lovers" to reinforce a sense of belonging.
• •Highlight Quality and Designers: Consistently mention the quality of the fabrics and name the designers. This reinforces the brand's value proposition of providing premium, modern materials.
• •Be Visually Descriptive: Let the copy paint a picture that complements the high-quality visuals. Use words that evoke texture, colour, and the feeling of the fabric (e.g., "buttery soft," "vibrant," "dreamy," "breezy").

Percepción Social

Perceived very positively as a reliable and trustworthy source for high-quality, modern sewing fabrics. Valued for its personal touch, speedy delivery, and for fostering and celebrating its active role within the sewing community.

Ejemplos de Copy

• •✨ NEW IN! ✨ Say hello to the 'Starlight Meadow' collection from Ruby Star Society! These prints are pure magic, with dreamy florals and whimsical motifs on the softest cotton. We're already imagining all the beautiful quilts and dresses you'll create. Swipe to see the entire collection and tell us your favourite print below! 👇 #PastelRoseFabrics #RubyStarSociety #ModernFabric #NewArrival #FabricLove #Quilting #Dressmaking
• •🌟 Maker Monday! 🌟 We are absolutely in awe of this stunning dress made by the talented @SewHappyJane using our Art Gallery Fabrics cotton poplin. The craftsmanship is just impeccable! Thank you for letting us share your beautiful creation. ❤️ Want to be featured? Don't forget to tag us in your makes and use #PastelRoseMakes so we can see what you're sewing! #MakerMonday #CommunityLove #SewingInspiration #UKFabricShop #HandmadeWardrobe
• •Welcome, Fabric Lovers! Discover our curated collection of modern fabrics for dressmaking, quilting, and every project that sparks your joy. Quality you can feel, from our family to yours. Free UK delivery on orders over £50.
• •Your Weekend Sewing Project Just Arrived! Hi [Customer Name], ready to get creative this weekend? We've just added a stunning range of vibrant viscose linens to the shop, perfect for that breezy summer top or dress you've been planning. Feel the quality, love the print, and lose yourself in the process of making something beautiful.
• •Our Mid-Season Sale is ON! 🎉 It's the perfect time to stock up on your favourites. Enjoy up to 40% off selected designer fabrics. Don't wait – these beauties are flying off the shelves! Shop now and bring your ideas to life. #FabricSale #SewingDeals #PastelRoseFabrics #DressmakingUK